Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech

NOVEMBER 29, 2022

Reach audiences not found/hard to find elsewhere (42%). Provides an additional ecommerce channel (34%). It’s a good fit for our audience (28%) It’s a good fit for our brand (27%). It’s not a good fit for our audience (37%). Ability to deliver ROI/business objectives is unclear (32%). Boost brand perception (46%).

Brand Awareness 108

Brand Awareness Marketing eCommerce ROI 108

Ad Rants

OCTOBER 24, 2022

But now, millennials comprise most of a B2B marketer's audience. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Tutorials should be direct and dry--the goal is not to entertain, as your audience is here for a specific reason.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Martech

DECEMBER 30, 2022

Experience, Ecommerce and Transformation. Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. Digital media and advertising.

Retail 99

Retail Media eCommerce ROI 99

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

Healthcare 213

Healthcare eCommerce Marketing ROI 213

Martech Series

JANUARY 2, 2023

Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms. Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98

AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Adtaxi

JUNE 1, 2022

The channel’s rare combination of favorable ROI metrics and immunity to the effects of increasingly strict privacy regulations makes it a viable outlet for effective, personalized digital campaigns. contact us. Email marketing is alive and well in 2022. Want to Run Successful Email Campaigns? Learn more.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes. What is B2C marketing?

Marketing 115

Marketing eCommerce Retail MarTech 115

Martech

NOVEMBER 21, 2023

Inputs for ‘top-of-funnel’ activities (or even to help move customers through the loop) We can use conversion data to create a more segmented audience for campaigns to acquire new customers and help push customers through the loop (retargeting for cart abandonment, for instance).

Conversion 108

Conversion Marketing Communications Retargeting 108

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. The study also showed that TV has an average full profit ROI of £5.61

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech Series

NOVEMBER 21, 2022

For marketers mandated with driving growth and ROI, what are some of the core challenges they still face and what thoughts/tips would you highlight? . There isn’t a universal approach to ROI because it often means something different to every organization. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 125

Conversion Conversion Rate Marketing Audience 125

Martech Series

NOVEMBER 29, 2022

Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. Marketing Technology News: How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives.

Marketing 100

Marketing eCommerce ROI Audience 100

Spoton Digital Media

APRIL 18, 2022

Get better ROI attribution. Make better predictions about audience behaviors. It allows you to create an audience of users likely to purchase and identify audiences less likely to convert. Making the shift to GA4 may seem like work now, but it will pay off by offering better quality data and insights about your audience.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Martech

AUGUST 23, 2023

Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry. Data silos emerged, skewing analytics and resulting in campaigns that missed their target audience. Emphasize ROI. Take, for instance, the journey of the Financial Times. Seek expert insights. You know who they are.

MarTech 96

MarTech ROI GDPR Communications 96

AdvertiseMint

JANUARY 21, 2024

The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! All designed to: Help teams grow subscriber lists Increase audience engagement Boost sales revenue It’s a digital marketing platform you can leverage without big budgets or headaches. Paid email marketing plans start at $15.60

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

AdvertiseMint

JUNE 27, 2023

Facebook advertising agencies generally specialize in helping eCommerce brands grow their business. We suggest working with a professional Facebook ads manager to increase your ROI. With the right team, tools, tactics, and strategies, you can reach a larger audience and boost your sales. It costs around $1.86

Agency 59

Agency Advertising ROI A/B Testing 59

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments. What’s next for performance marketing.

Affiliates 98

Affiliates Marketing CPA ROI 98

Banner Flow

DECEMBER 16, 2021

With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. As a digital leader, you understand that platform audiences vary. To get the most from your campaigns, it’s crucial to target the right audiences.

Media 98

Media Advertising ROI Entertainment 98

AdvertiseMint

JUNE 16, 2023

Typically, Facebook advertising agencies specialize in helping eCommerce brands grow their business. The initial step in creating an ad is to determine your objectives, which usually involve identifying the most frequently pursued goals: Improve the level of familiarity with your brand among the target audience.

Agency 59

Agency Advertising A/B Testing ROI 59

Martech

JULY 20, 2021

Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”. Weber recently launched a new website for the French market and wanted to utilize their loyal audience to create more authentic content to differentiate the brand from competitors.

eCommerce 116

eCommerce ROI Media Audience 116

RevX

FEBRUARY 6, 2022

Since Valentine's Day is one of the most popular days for shoppers following the holiday season, many of these customers will be using and spending on apps, including dating apps, eCommerce apps, and other similar ones. It's, therefore, best for them to maximize engagement within their already existing audience. In Conclusion.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Martech Series

JANUARY 2, 2023

I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. We essentially had a platform that ran quizzes, challenges, competitions and sweepstakes to engage audiences, collect first-party data, and profile consumers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JULY 15, 2022

, the largest alcohol retailer in the US, personalized experiences across their website, email, and SMS campaigns, they generated $125 million in new sales revenue, increased ecommerce sales by 5.3 Personalization is not limited to segmenting your audience further (i.e It’s also much less overwhelming in terms of execution.

ROI 92

ROI eCommerce Marketing MarTech 92

Lemonads

OCTOBER 4, 2020

You can discover which are the most popular ads running that are hooking audiences and driving more traffic , all thanks to competitors’ techniques and strategies! Boost ROI with insights into trending ads and increase your ROI tremendously. This is super useful for discovering audience targeting and advertiser intent.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Advendio

NOVEMBER 8, 2022

Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website. For example, Tesco launched their RMN, Tesco Media, and Insight in the UK in 2021, allowing brands and agencies to reach Tesco’s enormous digital audience using data obtained from their loyalty scheme Clubcard.

Retail 79

Retail Media Conversion Rate Communications 79

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Banner Flow

DECEMBER 16, 2021

With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. As a digital leader, you understand that platform audiences vary. To get the most from your campaigns, it’s crucial to target the right audiences.

Media 52

Media Advertising ROI Entertainment 52

Lemonads

DECEMBER 7, 2020

This will help you decide which products to promote, what audiences to target, and how long your campaigns should run for, among other things. As long as you choose an industry you’re familiar with or take the time to learn about the vertical, you’ll increase your chances of getting the highest ROI.

Affiliates 52

Affiliates Finance Food eCommerce 52

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

Marketing 82

Marketing Public Relations Healthcare Media 82

MNTN

JULY 5, 2023

And over time, it can boost your bottom line: A full-funnel marketing strategy can boost your ROI by 45% and offline sales by 7%. Think about the kinds of pain points your target audience might have, and how your brand can offer a solution. This has the highest ROI of any marketing strategy, at $36 for every $1 spent.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.

Marketing 76

Marketing Public Relations Healthcare Finance 76