Marketing Dive

JUNE 12, 2025

About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. Two commercials promote the effort and leverage the concept of a “munch slip,” where those craving the chain’s food mistakenly say “munch” instead of “much” and make Jack Box appear. © 2025 TechTarget, Inc.

Entertainment 102

Entertainment ROI Agency Retail 102

AdExchanger

FEBRUARY 19, 2024

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences.

Cookies 125

Cookies eCommerce Audience Media 125

Martech Series

OCTOBER 20, 2022

an e-commerce baby food company where he created media strategies that aggressively drove new customer acquisition. an eCommerce company specializing in celebrity branded beauty products. Prior to this role, Mr. Hunter served as vice president of growth at Yumi, Inc.,

eCommerce 105

eCommerce Marketing Healthcare Food 105

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

AUGUST 21, 2023

Ever feel like your ecommerce campaign is treading water, barely keeping its head above the waves of competition? That’s why we’ve assembled a list of easy ecommerce marketing tips that you can try with your own product listings to bump the needle on your conversions. Then let’s get started! Conversion rates are 1.8X

eCommerce 52

eCommerce Conversion Marketing Conversion Rate 52

Single Grain

MAY 11, 2022

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Martech

APRIL 25, 2024

Also, you can improve performance by modifying your approach based on whether your company is CPG, ecommerce or B2B. Dig deeper: 8 major email marketing mistakes and how to avoid them Building a better brand-friendly foundation for email creative Creating compelling emails that render properly for your entire audience is time-intensive.

eCommerce 113

eCommerce Food Audience Marketing 113

MNTN

JANUARY 4, 2023

While lifestyle changes resulting from the pandemic helped to bolster revenue numbers, these services are still experiencing a lot of success, especially in regards to ecommerce—online sales were estimated to reach $33.48B in 2022 and $38.17B in 2023. Audience provider: AnalyticsIQ. Approach: Food and Drink Connoisseurs.

Audience 52

Audience Food Shipping eCommerce 52

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Martech Series

MARCH 3, 2023

The report analyzes over 100 billion emails and showcases an in-depth, multi-metric analysis of emails across 20 major industries, including BFSI, Retail and eCommerce, Beauty, Food, Entertainment, and Media. The report highlights how email has prevailed to be one of the most effective ways to connect with consumers across brands.

eCommerce 97

eCommerce Communications Food MarTech 97

Marketing Dive

JUNE 5, 2025

The fast-food giant will release a TV commercial that spotlights consumers’ social postings about the menu item, which was phased out nationally in 2016. The campaign also includes social posts, out-of-home ads and a Snapchat activation. ET Loyalty 2.0 By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 76

Agency Retail ROI Ad Tech 76

Martech Series

JANUARY 27, 2023

While the January US Retail Sales report focused on declining retail sales in November and December, the data on our platform shows that ecommerce sales actually increased during that time period,” said Andrew Bialecki, co-founder and CEO of Klaviyo. It’s no longer about brick and mortar or ecommerce, it’s about customer relationships.

eCommerce 105

eCommerce Retail Electronics Communications 105

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. The connected future.

Food 115

Food Electronics MarTech Audience 115

Single Grain

APRIL 27, 2023

Ensure that your ads are relevant for your target audience and named in a way that makes sense. By checking ad relevance, e-commerce businesses can ensure that their ads serve the intended target audience and provide them with valuable information. The post Ecommerce PPC Audit: The Complete Checklist appeared first on Single Grain.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

JULY 27, 2021

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). For instance… When targeting a 1% lookalike audience and a 2% lookalike audience, he started to use campaign budget optimization (before it was mandatory). and delivers to your audiences. .

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

OCTOBER 23, 2023

The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels! In this interview, she talks to Eric about her ventures as an entrepreneur and ecommerce brand, how influencer marketing changed her business, and how to become an influencer.

Media 98

Media eCommerce Audience Marketing 98

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

FEBRUARY 23, 2021

They also present their software as a direct solution to their audience’s problem. This combo of social proof and benefit-driven copy gives their ad relevance in the mind of their audience. Using open questions in their video effectively engages their audience , which can positively affect the ranking algorithm. BigCommerce.

Audience 145

Audience Manufacturing eCommerce Food 145

Single Grain

SEPTEMBER 16, 2020

More recently, we’ve started seeing great results from affinity audiences, in-market audiences, and custom intent audiences to bid even higher on B2B audiences that are likely to turn into qualified leads. Ecommerce SEO Case Study: How Primary Arms Increased Organic Revenue by 47%. We can help. .

Conversion 98

Conversion eCommerce CPC Impressions 98

Martech Series

AUGUST 19, 2022

While recycling is widespread, composting food is actually a much more effective way to reduce emissions. Many large cities have composting programs where someone can come and pick up food waste, making it easy to do good. Marketing Technology News: How Improving your Ad Attribution Can Help Your Ecommerce Business Thrive.

Marketing 105

Marketing Food eCommerce MarTech 105

Ad Monsters

AUGUST 2, 2022

With the impending disappearance of third party cookies and the possibility of an upcoming recession, publishers are worried they won’t be able to identify audiences or earn revenue. . Of course, the brand has expanded along with the audience to include categories such as sports, food, fashion, sneakers and others.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Martech

OCTOBER 31, 2023

audience continues to grow and is now over 102 million users. Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S. Image: TikTok for Business. Categories.

Food 117

Food MarTech Audience Marketing 117

Martech

MARCH 2, 2023

The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. By Saturday morning, 5,000 eGift codes had been claimed. Celebrities accelerate tech adoption.

ROI 109

ROI Conversion Rate eCommerce Food 109

Martech

MAY 24, 2024

The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. bag of pet food is likely to run out or guess that the kids’ swimsuits you bought early last summer don’t fit anymore (because they don’t). Data segmentation. Data quality.

A/B Testing 115

A/B Testing Marketing Machine Learning Retail 115

VideoWeek

MAY 3, 2023

The company has invested in a set of digital marketing, media and ecommerce hubs (DMCs), which Jope said are now delivering for the business. ” And Quincey said the company will continue looking for new ways to reach younger audiences, with AI being one option.

Advertising 98

Advertising ROI Retail Media 98

Marketing Dive

JUNE 16, 2025

DoorDash and Symbiosys have been building out restaurant offsite ads over the past eight months and are in the process of rolling those tools out as an extension of onsite product advertising, according to executives. © 2025 TechTarget, Inc. or its subsidiaries.

Retail 60

Retail Media Ad Tech Cookies 60

Advendio

FEBRUARY 21, 2023

That brand wanting to sell more products and better understand their customer’s buying behavior are sold ad placements on these retailers’ eCommerce websites and apps. It can also be a brand that has the same target audience as the retailer. These ad placements allow them to gather data and obviously sell more products.

Retail 98

Retail Media Real Estate eCommerce 98

Single Grain

OCTOBER 27, 2020

They might be geographically close or successfully marketing to part of your target audience. If you’re getting ready to run search ads, you’ve likely already done at least preliminary keyword research to look for terms that you think your audience might be searching for. Identify Who Is Ranking for Your Target Keywords.

Audience 136

Audience Pop-Up Marketing Media 136

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.”

Retail 115

Retail Electronics Agency Media 115

Martech Series

JUNE 22, 2022

We aren’t talking enough about how the stories we tell can directly correlate to attracting the right audience and making the sales process easier. The most successful marketing is centered around understanding your audience, and you can only do that when you have data points about them to reference. About Dave.

MarTech 104

MarTech Marketing Audience eCommerce 104

Lemonads

DECEMBER 7, 2020

This will help you decide which products to promote, what audiences to target, and how long your campaigns should run for, among other things. Fashion, retail, and other types of eCommerce businesses will likely experience a solid boost in performance, which translates to better offers and higher payouts for affiliates.

Affiliates 52

Affiliates Finance Food eCommerce 52

AdvertiseMint

JULY 30, 2023

In this article, we will cover the following: The Right Business for TikTok’s audience The advantages of TikTok for business TikTok marketing strategies for businesses Businesses that flourished on TikTok The Right Business for TikTok’s Audience 38.4% Food and beverage. Food-related content is also popular on TikTok.

Marketing 52

Marketing Fashion Food Audience 52

Martech Series

AUGUST 25, 2022

53, $4.2bn) were the highest-ranking newcomers to join the China Top 100 this year, along with 13 others from nine categories, including five brands centred around food, drink, and casual dining, highlighting the potential brand value in these markets. Lifestyle-focused social platform Xiaohongshu (No.37, 88, $2.0bn), HAVAL (No.93,

Retail 98

Retail Entertainment Manufacturing Fashion 98

VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently). PubMatic says Convert will ensure transparency in fee and pricing structures.

Media 52

Media Header Bidding Retail eCommerce 52

VideoWeek

FEBRUARY 28, 2024

percent for WPP, while food and beverage revenues were up 19 percent for Publicis. Omnicom (which, like IPG, only reported what percentage of revenues came from each vertical) saw 1 percentage point growth in food and beverage. CPG meanwhile was a strong area across the agencies. CPG revenues were up 12.5

Agency 98

Agency Media Food eCommerce 98