Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. CLV by segment identifies high-value audiences. Used consistently, GA4 is a reliable tool for improving acquisition, engagement and retentionsupporting evidence-based decisions across your ecommerce strategy. Funnel analysis pinpoints where conversions are lost.

eCommerce 70

eCommerce Conversion Rate CPA Conversion 70

Adweek

NOVEMBER 18, 2022

Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses.

eCommerce 264

eCommerce Audience Marketing Retail 264

Martech

OCTOBER 16, 2024

Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series. Before I discuss each in more detail, a reminder is that automations work best with — and often depend on — audience segmentation and personalization. Where to buy.”

eCommerce 126

eCommerce Audience Retail Marketing 126

Ad Rants

AUGUST 2, 2022

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. Ecommerce provides customers the convenience of shopping for what they want when they want it.

eCommerce 130

eCommerce Audience Communications SEO 130

Ad Rants

AUGUST 18, 2022

What to look for in an eCommerce agency: As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store. Size of eCommerce agencies. Experience. Web design.

eCommerce 130

eCommerce Agency SEO Shipping 130

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 127

eCommerce Retail Electronics Conversion 127

Adweek

JANUARY 20, 2023

Note: This story is part of an series covering agencies' audience management platforms. Upon its launch 12 years ago, it stood up ecommerce and brick and. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged and Publicis' Epsilon PeopleCloud.

Media 246

Media eCommerce Agency Audience 246

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience.

Media 130

Media Advertising Conversion Rate Machine Learning 130

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix.

Audience 116

Audience eCommerce Ad Tech Ad Targeting 116

MNTN

MARCH 10, 2025

Instead of wasting ad spend on broad, unqualified audiences, you invest in high-value prospects with a proven path to purchase. Better Audience Segmentation By analyzing behavior at different funnel stages, you can tailor your approach to specific customer needs. Define Your Target Audience Create an ideal buyer profile.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

PubMatic

NOVEMBER 13, 2024

billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take a deeper dive into the challenges and key solutions that commerce media networks must adopt to thrive in this moment of tremendous opportunity. With global spending on commerce media expected to surpass  $81.6

Media 119

Media Ad Tech Retail Display Advertising 119

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks. It could be a boon for advertisers, too. Email: Business email address Sign me up!

Retail 120

Retail Machine Learning Conversion Rate eCommerce 120

Adweek

AUGUST 30, 2022

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

Audience 246

Audience Marketing eCommerce Food 246

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

CPM 125

CPM CPC Click Through Rate Impressions 125

Martech

NOVEMBER 21, 2024

These features help marketers maximize their output and better engage with their audience. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. Wondercraft integrated with Frequency to allow for automated creation and personalization of audio ad campaigns based on audience data.

MarTech 117

MarTech Retail Manufacturing Conversion 117

MNTN

AUGUST 15, 2022

to over $1 trillion and ecommerce jumping 15.5% Oh, and did we mention that mcommerce (mobile commerce) will drive half of ecommerce sales this year? This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. to $235.87.

Audience 98

Audience eCommerce Mobile Search Shipping 98

Ad Monsters

FEBRUARY 20, 2025

RTBDAY 25 highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

MarTech 120

MarTech Non-Profit eCommerce Machine Learning 120

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! A 15-Point Product Page Ecommerce SEO Checklist. Ecommerce SEO is simply search engine optimization done for online retail businesses, particularly for individual product pages.

SEO 115

SEO eCommerce Click Through Rate Conversion Rate 115

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons.

Marketing 107

Marketing eCommerce Machine Learning Conversion 107

Martech

OCTOBER 14, 2024

As remote work grows and ecommerce breaks down global barriers, a consumer’s location has less impact on their brand preferences or buying habits. For example, many marketers believe they understand their audience based on surface-level demographic data or trending consumer insights. There are no empty promises or quick fixes.

Audience 131

Audience eCommerce Marketing Education 131

Martech

AUGUST 30, 2024

This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Using Advantage+ shopping campaigns replaces much of the work for segmentation, according to Yingying Kuang, VP of growth and ecommerce at Kitsch. Why we care.

Fashion 114

Fashion Retail eCommerce Audience 114

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This process enriches your understanding of customers who complete conversions, giving you a more complete view of your audience.

Cookies 129

Cookies Data Management Platform Machine Learning Conversion 129

AdExchanger

APRIL 2, 2025

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isnt simply about deciding who is ideal; its also about determining who should be excluded. Audience suppression is a superpower that many advertisers dont realize they have.

Audience 54

Audience Agency Advertising eCommerce 54

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

APRIL 4, 2025

This data can help identify audience segments and the channels that generate the most qualified users, or those who intend to purchase or complete specific actions on the site. Use specific filters or facets on ecommerce product pages. What are events in GA4? In GA4, everything revolves around events. Accept a cookie consent banner.

eCommerce 85

eCommerce Conversion Banner Audience 85

Martech

SEPTEMBER 12, 2023

As with any design change, success depends on many things, including the quirks of your own audience. 1 above), I would test it against a different design to learn whether it could influence my brand’s audience. The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech.

eCommerce 133

eCommerce Conversion MarTech Audience 133

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Ad Beat

JULY 3, 2024

So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles : Of course, to start an ecommerce business , you first need a website. Surely that’s when people are thinking about opening an ecommerce store? Creatives Standard Trust us: we look at a lot of display ads.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Customer engagement How the CDP helps: With a CDP, we can segment our audience based on behavior and preferences, allowing us to send personalized messages and offers.

Conversion Rate 120

Conversion Rate A/B Testing Conversion Click Through Rate 120

Martech

JULY 23, 2024

Over the past four years, the ecommerce industry has seen the biggest improvement in deliverability rates (10.28% rise) and a drop in bounce rates (0.7%). You’ll have both types in your audience, but treating them all the same is really where people get into trouble.” The average bounce rate was 1.98%. Monitor sender reputation.

MarTech 127

MarTech eCommerce Marketing Audience 127

PubMatic

SEPTEMBER 7, 2022

The former looks at the flow of ads from buyers to publishers and is focused on protecting publishers and their audiences from malvertising and allowing publishers to tailor ad quality preferences. Solutions that address these are critical for publishers to strike the right balance between growing ad revenue and protecting their audience.

Audience 110

Audience Shipping eCommerce Advertising 110

Martech

NOVEMBER 4, 2024

Retailer audiences offer valuable data for acquiring new customers. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! However, you must first trust your own consumer data — knowing how, where and by whom it’s collected, stored and used. Processing.

Marketing 125

Marketing Machine Learning Retail Manufacturing 125

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. It also was a firm message to brands that it’s not just viewership that’s growing; audiences are showing a clear preference for brands that sponsor women’s sports.”

Marketing 122

Marketing Pop-Up Fashion Entertainment 122

Martech

MARCH 27, 2025

The platform includes AI Filters for audience segmentation, AI Decision Shapes for analyzing sales journeys, and AI Enrichment for contact record improvement and lead scoring. Monetate evolved its platform with Orchid AI, an engine that unifies search, navigation, personalization, and testing for ecommerce brands.

MarTech 85

MarTech Retail eCommerce Audience 85

PubMatic

MAY 14, 2025

Brand advertising is gaining strong traction, especially in sectors like ecommerce and travel, and mobile app publishers are taking notice. We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences. Of course, this education needs to go both ways.

Education 99

Education Demand Side Platform A/B Testing CPM 99

Adweek

JUNE 11, 2024

While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today.

Audience 321

Audience Retail eCommerce Food 321