Adweek

JUNE 13, 2025

If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display of wealth. The seven creators reached an audience of 7.7 In the past couple of years, influencer brand trips have seemingly fallen out of favor with consumers. What are their visual aesthetics?

Food 288

Food Electronics Media Retail 288

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 104

Retail Affiliates ROI Advertising 104

Adweek

JUNE 5, 2025

Unilever’s K18 Tests a New Frontier for Beauty Influencing: LinkedIn Whether you’re steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. ” She emphasizes that AI enhances rather than replaces creative ideas.

Affiliates 236

Affiliates Display Advertising Marketing Conversion 236

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 75

Conversion Control Group Conversion Rate MarTech 75

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 109

Retail Food Cookies Banner 109

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. These features help marketers maximize their output and better engage with their audience. This allows retailers to answer shoppers’ questions about products.

MarTech 112

MarTech Retail Manufacturing Conversion 112

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level.

Ad Tech 110

Ad Tech Retail Audience ROI 110

PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem.

Media 118

Media Ad Tech Retail Display Advertising 118

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This eliminates the need to write code, significantly reducing the time required to develop audience queries. Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands.

MarTech 115

MarTech CPM Banner Retail 115

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. increase in online sales compared to 2023 , reaching $271.58

Real Estate 97

Real Estate Retail Audience Conversion 97

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. Additionally, advancements in AI are taking contextual targeting to new heights.

Advertising 105

Advertising Retail Cookies Video Ads 105

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. What’s driving the Retail Media Boom? What’s driving the Retail Media Boom?

Retail 52

Retail Media Agency Machine Learning 52

Martech

MARCH 20, 2025

It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text. Email: Business email address Sign me up!

MarTech 97

MarTech Retail Conversion Education 97

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. This contributes to the perception that devices and apps monitor consumers offline audio conversations. Email: Business email address Sign me up! Processing.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

JULY 11, 2024

Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. These features complement Kevel’s existing AI Audience segmentation and decision-making tools.

MarTech 102

MarTech Machine Learning SEO Audience 102

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Retailer audiences offer valuable data for acquiring new customers.

Marketing 120

Marketing Machine Learning Retail Manufacturing 120

VideoWeek

APRIL 28, 2025

Without Chrome providing the audience data used to target Google ads, the company could see its lower-funnel advertisers turn to alternative channels with robust targeting and attribution models. “Retail media is starting to gain a lot of the same value that Google once had,” Keefer tells VideoWeek.

Retail 52

Retail Media Conversion Advertising 52

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 105

Retail Media CPM CPC 105

Ad Monsters

JUNE 27, 2024

If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology. Brenner tapped into Vibenomics’ tailored approach to retail media to shape his insights for the Playbook.

Retail 111

Retail Media Control Group Conversion 111

AdOpsHouse

OCTOBER 29, 2024

A unique opportunity for furniture retailers to benefit from market conditions With the Bank of Canada implementing a super-sized rate reduction of 50 bps this month, a lot of attention has been paid to how this will affect two key areas that impact furniture sales; real estate and retail sales.

Retail 52

Retail Real Estate Ad Ops Marketing 52

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Processing.

A/B Testing 70

A/B Testing Pop-Up Conversion Rate Retail 70

Martech

APRIL 16, 2025

Marketers must still provide strategy, creativity and an understanding of audience psychology. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). from retailers or digital platforms).

MarTech 98

MarTech A/B Testing Retail ROI 98

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks.

SEO 248

SEO Retail Audience Fashion 248

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

Advertising 97

Advertising Retail Pop-Up Media 97

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 102

Retail Advertising Cookies Marketing 102

Martech

JANUARY 10, 2025

Not one of them stems from any actions I took or conversations I had with the brands that sent them. Instead, these are five categories of subject lines that come from everyday retail brands. ” It’s a common retail tactic that toes the line of propriety. And the language is definitely conversational.

Shipping 133

Shipping Fashion Conversion Retail 133