Discounts and election fatigue: What to expect for the holidays
Martech
OCTOBER 22, 2024
Amazon fared better for conversions than its U.S. Ecommerce tech solution PriceSpider measured conversion rates on October 8 and found Amazon (12.6%) far ahead of Walmart (8.1%) and Target (4%). The electronics category saw a significant increase in discount rate, up 25% year-over-year. In the U.S., Likely not.
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