Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). Content creator: To develop engaging content for automated communications.

Marketing 116

Marketing Click Through Rate Communications ROI 116

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. It requires upfront investment in brand and audience analysis, plus a robust messaging overhaul. How do you get there?

Education 108

Education Clickbait Communications Audience 108

Martech

FEBRUARY 24, 2025

Effective visualization aids in decision-making and communicating findings to stakeholders. Open source community: Being open-source, R has a large community that contributes to its development, providing access to numerous packages and resources that can enhance marketing analytics capabilities.

A/B Testing 124

A/B Testing Marketing Conversion Rate ROI 124

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. This helps further segment your audience and understand how each customer uses both platforms. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience. Launch email.

Marketing 117

Marketing Pop-Up A/B Testing ROI 117

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 120

Education Audience Conversion Rate Conversion 120

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This helps us understand how well our promotional efforts resonated with our audience.

Marketing 109

Marketing ROI MarTech Audience 109

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. OpenAI has Custom GPTs Anthropics Claude has projects.

SEO 131

SEO Education Audience Machine Learning 131

Martech

NOVEMBER 6, 2024

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability.

MarTech 124

MarTech Pop-Up Communications Manufacturing 124

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 130

Cookies Non-Profit Audience GDPR 130

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI. Email audience.

ROI 98

ROI Marketing Conversion Rate Audience 98

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. He said the layoffs were because the company needed to switch focus from annual recurring revenue (ARR) to efficiency.

MarTech 122

MarTech ROI Marketing Communications 122

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 126

Audience Marketing ROI Manufacturing 126

Martech

APRIL 16, 2025

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives.

MarTech 100

MarTech A/B Testing Retail ROI 100

Martech

JULY 19, 2024

In their book “Marketing Artificial Intelligence, AI, Marketing and the Future of Business,” Paul Roetzer and Mike Kaput say that future marketers need proficiency in data, technology and communications. Marketers of the future will need technical expertise, problem-solving skills and an eye for process optimization. How do they do it?

Marketing 131

Marketing Manufacturing AutoMobile Machine Learning 131

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives.

Conversion 131

Conversion Marketing Education ROI 131

illumin

MARCH 10, 2025

Teams using visual campaign tools are 50% more productive Marketing and advertising teams rely on clear communication to execute campaigns effectively. A misconfigured bid, an incorrect audience segment, or an unintended budget change can lead to thousands of wasted dollars before the issue is even spotted.

ROI 90

ROI Ad Tech Communications Audience 90

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Dig deeper: 3 tips to maximize your ROI at events 4. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Conversion 122

Conversion Education ROI Communications 122

Martech

MARCH 13, 2025

B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee. Unlike B2C, which targets millions but collects fewer insights per individual, B2B purchasing involves multiple stakeholders, requiring highly personalized communication across various channels.

Fashion 96

Fashion Audience Media ROI 96

InMobi

MARCH 11, 2025

Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult.

Machine Learning 131

Machine Learning Marketing Agency MarTech 131

illumin

JANUARY 7, 2025

Reaching the right audience on a fixed budget is difficult for agencies. This enables them to achieve improved performance and higher return on investment (ROI). This ensures that the most engaging and effective ads reach the target audience, ultimately enhancing campaign results.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. It enables direct communication with potential and existing clients. It offers a dynamic way to showcase products, explain complex concepts, and engage audiences.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Rants

OCTOBER 24, 2022

But now, millennials comprise most of a B2B marketer's audience. They expect modern sales tactics and communication techniques like video and live chat. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Incorporate More Video into Your Website.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. ” Communicate urgency or incentives. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. But here’s a hard truth: most email automations are just noise.

Click Through Rate 113

Click Through Rate Non-Profit Impressions Conversion Rate 113

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Cross-channel attribution is complex.

Media 59

Media SEO Marketing Healthcare 59

Martech

MARCH 5, 2025

Assess whether lead scoring is a crucial part of your marketing program and whether greater capabilities in audience segmentation and personalization are needed. Determine if inbound marketing (e.g., social media, blogging, SEO) is more important to your organization than outbound (email, SMS).

Marketing 73

Marketing ROI Conversion Rate MarTech 73

Martech

MAY 1, 2025

Or communicate it in a way that gets ignored. Run it in a channel where you can isolate impact and quickly get a real signal from your audience. Paid social is ideal nowadays, as you can control targeting, and your audience doesn’t need to know it’s a test. A value proposition isn’t a tagline or a headline.

A/B Testing 115

A/B Testing Marketing ROI Audience 115

Martech

DECEMBER 26, 2024

For marketers in healthcare and government sectors, this is a serious wake-up call and increases the urgency around embedding accessibility into every aspect of their digital strategiesnot only to meet legal requirements but to ensure theyre serving the broad and diverse audiences that rely on their services.

Healthcare 126

Healthcare Audience Marketing Media 126

Digital Remedy

APRIL 2, 2025

Strategic alliances with digital media activation partners with deep analytics and attribution capabilities can provide real-time insights, helping agencies fine-tune campaigns and maximize ROI. Communication is key to a successful partnership. Transparency and performance optimization are also critical.

Agency 66

Agency Marketing ROI Audience 66

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Keep updating your content regularly to make it new and relevant.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

APRIL 10, 2025

SparkToro Purpose: Audience research to improve social and content ROI. The content creation process starts long before you put pen to paper or text to web it begins with audience research. It simplifies the audience research process, allowing users to create content with clarity and confidence.

Marketing 121

Marketing SEO ROI Audience 121

Ad Monsters

FEBRUARY 12, 2025

In line with the event’s theme Cracking the Buyer’s Code Estes’ keynote is titled “ Think Like a Buyer: The ROI Roadmap for 2025.” For example, she explains, “I needed to learn to think on my feet, problem-solve with limited resources, and communicate information in various ways to meet student needs.”

Education 98

Education Ad Tech Media ROI 98

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. It enables direct communication with potential and existing clients. It offers a dynamic way to showcase products, explain complex concepts, and engage audiences.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 105

Audience Advertising Rich Media Entertainment 105

AdvertiseMint

JANUARY 5, 2025

Identifying your target audience is crucial for tailored advertising strategies. Who is Your Target Audience? Understanding your target audience is the foundation of any successful advertising strategy. Common metrics include click-through rates, conversion rates , and return on investment (ROI).

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52