Fuel Lines

JULY 6, 2023

In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Streamlined and Focused Communication: Threads sets itself apart from traditional social media platforms by focusing on streamlined and efficient communication.

Media 246

Media Communications Conversion Audience 246

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? Monetary Value Every conversion, be it a purchase or signing up for a service, often brings monetary gain.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Basis

JUNE 6, 2023

It can entice a swipe up, a sign-up, or even a bona fide conversion. Because your CTA is what gets your audience to do what you want them to do. And, it must communicate what action you want someone to take, so it has to be crystal clear. To see what works with your audience, A/B test different options and record the results.

Conversion 52

Conversion A/B Testing Audience Communications 52

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate. This scenario is familiar to many if not all, advertisers.

Audience 61

Audience Impressions Communications Conversion 61

Martech

NOVEMBER 20, 2023

That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. By leveraging advanced strategies for personalization, you can ensure your messages reach your audience and resonate with them on a deeper level. Demographic data.

Marketing 123

Marketing Click Through Rate Conversion Communications 123

Martech

NOVEMBER 1, 2023

For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. Einstein , Salesforce’s AI product, has particularly good audience saturation algorithms that identify the subscribers in danger of being over-communicated and those who could use more communication.

Marketing 125

Marketing Audience Communications eCommerce 125

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Global impact.

Advertising 100

Advertising Cookies GDPR Communications 100

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. It’s also important to consider format and platform.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023. Conversations around wellness and mental health concerns are booming online.

Conversion 101

Conversion Audience Communications MarTech 101

Martech

NOVEMBER 29, 2023

The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1,000 U.S. Respondents also expected a reduction in phone communications. Key findings include: 52.4% believe that the use of AI will improve customer service. A healthy 70.5%

Communications 102

Communications MarTech Conversion Audience 102

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? But now, millennials comprise most of a B2B marketer's audience. They expect modern sales tactics and communication techniques like video and live chat.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Fuel Lines

APRIL 12, 2017

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” CEOs still lack a firsthand knowledge.

Media 274

Media Communications Public Relations Conversion 274

Martech Series

MARCH 1, 2023

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech Series

FEBRUARY 1, 2023

Firms are not having the conversation that consumers want to have. Storyroom , an AI driven digital analytics company has released a new report assessing the effectiveness of sustainability / ESG communication and marketing messaging at leading global firms.

Communications 75

Communications Conversion MarTech Audience 75

Martech Series

AUGUST 2, 2022

New Solution Helps Nonprofits, Advocacy Groups and All Businesses to Scale Engaging, One-to-One Conversations. With Hustle Broadcast, organizations can now scale their one-to-one conversations by sending one text to unlimited contacts while managing replies with human interaction.

Conversion 87

Conversion Communications Education MarTech 87

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. Continuously test different subject lines, email designs, and CTAs to improve engagement and conversion rates.

Conversion Rate 102

Conversion Rate Click Through Rate MarTech Audience 102

Martech Series

AUGUST 30, 2022

Anyword , a data-driven AI copywriting platform, has announced its new and improved Website Targeted Messaging feature, which analyzes the assets on a user’s landing page to optimize copy, generate new copy and maximize conversions.

A/B Testing 85

A/B Testing Machine Learning Conversion Conversion Rate 85

Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology. Dominate the social platforms Facebook and X.

Marketing 90

Marketing Machine Learning Audience Communications 90

Fuel Lines

MARCH 1, 2018

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Strengthen your credibility. Share social causes.

Agency 256

Agency Communications Public Relations Media 256

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Sending too many emails can overwhelm your audience and backfire.

Marketing 128

Marketing Communications MarTech Audience 128

Martech

JANUARY 18, 2024

This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions. It generates personalized copy based on the target audience, persona, or account, and users can guide the AI with prompts and edit the content.

MarTech 101

MarTech Affiliates Retail Brand Awareness 101

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan.

Education 105

Education Audience Communications MarTech 105

Fuel Lines

NOVEMBER 8, 2018

Ability to communicate more directly with employees, customers, and other key stakeholders. CEOs and agency owners that are truly social and engage their staff and potential clients in genuine conversation will be recognized as the new corporate leaders. CEOs who are social are perceived as better leaders and better communicators.

Agency 238

Agency Communications Media Conversion 238

Basis

MARCH 22, 2024

In the years since Google’s initial announcement, the digital advertising industry has been aflutter with conversations around alternative targeting solutions for a cookieless world—from contextual targeting , to geotargeting and location-based targeting, to collecting and maximizing first-party data, to tools like Google’s Privacy Sandbox.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Fuel Lines

JULY 7, 2023

While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the platform: Limited Reach and Exposure: As Threads focuses on specific topics and communities, it may limit the reach and exposure of users’ content.

Media 140

Media Communications Conversion Audience 140

Fuel Lines

APRIL 7, 2014

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. Ken and I continued the conversation on the impact social media has made upon the advertising industry and business.

Communications 278

Communications Public Relations Media Conversion 278

Ad Monsters

FEBRUARY 16, 2024

By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious. They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms.

Cookies 90

Cookies Ad Server Demand Side Platform Audience 90

Martech Series

NOVEMBER 28, 2022

This award underscores the tremendous business value we deliver to our joint customers, transforming how brands communicate with their intended audiences. Sendbird’s conversations platform for mobile apps supports chat, voice, and video – all on AWS. Payments are turning into conversations, but we are not in the chat business.

eCommerce 87

eCommerce Communications Audience Conversion 87

Martech

NOVEMBER 16, 2023

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively.

Marketing 105

Marketing SEO Conversion Ad network 105

Martech Series

FEBRUARY 9, 2023

Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

ROI 86

ROI Conversion MarTech Audience 86

Martech Series

FEBRUARY 2, 2023

By understanding their needs and interests, you can target them with relevant and compelling messaging, increasing the likelihood of conversion. This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. It can be acquired both offline and online.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. It’s also typically one of the most overlooked aspects of the customer experience.

Machine Learning 135

Machine Learning Communications MarTech Audience 135

AdvertiseMint

FEBRUARY 17, 2024

Facebook is a goldmine for businesses seeking to boost their visibility and engagement, thanks to its vast audience of over 3 billion monthly active users. This platform provides targeted advertising options that allow you to reach your specific audience based on interests, behaviors, and demographics.

Advertising 52

Advertising Audience Impressions Communications 52

Martech Series

AUGUST 1, 2022

Dark Web Threat Reporting in DarkIQ Helps Security Teams and MSSPs Communicate Pre-Attack Intelligence to Executives. Communication is everything.”. Communication is everything.”. Threat intelligence is only powerful if it can be understood and acted on – otherwise it is just noise.

Communications 89

Communications Education MarTech Audience 89