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How to improve customer relationships with personalized messaging

Martech

Equip your team for great conversations. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. Produce conversations of value. “If

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How to Write Hero Headlines to Skyrocket Click-Through Rates

Single Grain

Your headline should communicate the essence of your content in a straightforward manner, leaving no room for ambiguity. Tailoring your headlines to the current trends, questions or discussions relevant to your audience can dramatically improve the performance of your content. Clarity is non-negotiable.