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How to improve customer relationships with personalized messaging

Martech

Equip your team for great conversations. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. Produce conversations of value. “If

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How to Write Hero Headlines to Skyrocket Click-Through Rates

Single Grain

Your headline should communicate the essence of your content in a straightforward manner, leaving no room for ambiguity. An article that starts with “5 Ways to…” instantly communicates that the article will provide five specific pieces of advice, making it appear organized and easy to follow. Clarity is non-negotiable.