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How to improve customer relationships with personalized messaging

Martech

Equip your team for great conversations. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. But more than that, active listening calls for action on the brand’s side that addresses the concern. Produce conversations of value. “If

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How to Write Hero Headlines to Skyrocket Click-Through Rates

Single Grain

Emotional Appeal Headline: “Reignite Your Passion: Find Love Again in Your 50s” Non-Emotional Appeal Headline: “Dating Tips for People in Their 50s” Action Words: Encouraging Engagement Action words (i.e. They help create a two-part structure that balances a catchy lead with informative or enticing details.