Martech Series

FEBRUARY 9, 2023

Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

ROI 86

ROI Conversion MarTech Audience 86

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. It’s also important to consider format and platform.

Marketing 123

Marketing Audience Click Through Rate Conversion 123

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. Continuously test different subject lines, email designs, and CTAs to improve engagement and conversion rates.

Conversion Rate 98

Conversion Rate Click Through Rate MarTech Audience 98

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients.

Marketing 115

Marketing ROI A/B Testing Conversion 115

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. Look at your competitors.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan.

Education 103

Education Audience Communications MarTech 103

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Lost in the conversation was the business value being wasted by not using Marketing Cloud, which the organization had already paid for.

Communications 95

Communications MarTech Healthcare Conversion 95

Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Ad Monsters

NOVEMBER 27, 2023

Effective communication is crucial in the world of podcast advertising. Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Martech

MAY 10, 2023

Across all of my conversations and coaching sessions, here are the three common patterns I’ve heard from marketing leaders about what they’re facing right now and how to overcome them. Having conversations with customers helps build loyalty, increase retention and can even lead to upselling them on additional products or services.

Marketing 98

Marketing Conversion Rate Conversion Communications 98

Martech

APRIL 21, 2023

It’s useful to have an automated system for sending emails at scale to selected audiences or triggering emails in response to users’ certain actions (cart abandonment, for example). Tracking real-time data and monitoring engagement allows you to capitalize on personalized communication across multiple channels.

Marketing 111

Marketing Audience Communications Shipping 111

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. This will lead to stronger conversations, an increased customer base, and more loyal customers.” Get MarTech! In your inbox.

eCommerce 110

eCommerce Retail Electronics Conversion 110

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. Why is that important for programmatic advertising?

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech Series

JANUARY 6, 2023

Source: What is Community Based Marketing (CBM) – Best practice guide. It’s effective because it provides an opportunity to create closer, more valuable, relationships with prospects and customers, coupled with access to a wealth of audience intelligence, first-party and zero-party data. Improved communication efficiency.

Marketing 111

Marketing Audience ROI Conversion 111

Martech Series

SEPTEMBER 14, 2022

Whether this means editing and captioning webinar recordings or creating videos from blog articles, adding video to Google Ads campaigns, or simply uploading videos to social media platforms regularly, video marketing has become a central component of online campaigns and can yield outstanding ROI.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Martech

JANUARY 22, 2024

Examining lead stages and conversion criteria. This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. Utilizing existing communication channels, we worked with our client’s RevOps team to layer in the dimension of Closed-Won revenue.

Agency 101

Agency Communications Machine Learning Conversion 101

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. For every story of soaring leads and conversion rates, there are also tales of strategies that missed the mark. Define benchmarks like engagement, conversions and lifetime value to measure ROI.

Conversion Rate 114

Conversion Rate Cookies A/B Testing ROI 114

AdvertiseMint

FEBRUARY 8, 2024

Fortunately, Facebook Leads Ads Facebook can connect you to your target audience seamlessly. This leads to higher conversion rates. This is particularly because they’re designed to target and engage a specific audience. Create eye-catching images or videos that resonate with your target audience.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

AdvertiseMint

JANUARY 19, 2024

These agencies devise strategic plans to reach the target audience through engaging and effective Facebook ad campaigns. This can be a significant asset when tailoring Facebook ad campaigns to resonate with your local audience. A transparent conversation about costs, fees, and potential additional expenses will prevent surprises.

Agency 52

Agency Marketing Conversion Rate Audience 52

InMobi

JANUARY 15, 2015

Segment Your Audience The people using your app have very different profiles based on demographics, how and why they downloaded your app, how often they use your app, etc. A good idea is to create user personas to help craft a message that connects with your audience. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Monetize More

JANUARY 13, 2023

In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses. This is especially important for businesses looking to increase their conversion rates. In addition, by creating multiple ads, you can A/B test elements to see what works best with your audience.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Monetize More

JUNE 22, 2023

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Audience Intelligence: GA4 empowers you to gain a deep understanding of your audience like never before. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

AdvertiseMint

NOVEMBER 15, 2023

Boosts Conversion Rates Often, visitors leave your site without making a purchase. Optimized ROI Retargeting often yields a higher ROI since it focuses on users already familiar with your products and services, making them more likely to convert. Segment Your Audience Not all visitors interact with your website in the same way.

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Martech

MAY 8, 2023

Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Re-engagement / ‘We miss you’ Use cases for this audience segment sometimes come down to philosophical differences.

Marketing 112

Marketing eCommerce Communications Brand Awareness 112

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. Unfortunately, there are often hidden fees when it comes to accessing various audiences, which can add up quickly.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

AdvertiseMint

JANUARY 18, 2024

This opens up unique opportunities for marketers, freelancers, and businesses looking to tap into the platform’s vast audience without maintaining a dedicated page. You can use Facebook ads manager , focus on impactful ads, and stay engaged with your audience. Step 3: Know your audience. Flexibility in ad creatives.

Audience 52

Audience ROI Communications Advertising 52

Smart-Hub

JULY 3, 2023

Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. These include precise audience targeting based on listening habits and preferences, as well as the unique ability to deliver personalized and immersive experiences.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Martech Series

SEPTEMBER 13, 2022

As a child, I was particularly interested in engineering and building bridges, but once high school hit, I became increasingly drawn toward branding and communications. By this, I mean coaching, team-building, recruiting, and communicating. The first, and larger part, is human resources. About Jake.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.”

Marketing 102

Marketing Audience Brand Awareness Conversion 102

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their wants and needs.

Marketing 67

Marketing Rich Media Audience Education 67

Smart-Hub

OCTOBER 3, 2023

Imagine a dynamic ecosystem where businesses of all sizes tap into the Internet’s potential to reach their ideal audiences. Ad networks possess the capability to organize inventory into distinct categories based on specific audience segments. Audiences/Users Offers access to a specific network of publishers’ audiences.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Martech Series

AUGUST 31, 2022

This significantly increases consumer favorability and recall, and generates measurable ROI, as verified by advertisers who have tested first-look editions of Aki’s CTV ONE offering. Utilizing creative refresh is a powerful tactical approach toward reaching the right audiences and keeping them engaged.

Retail 73

Retail Electronics MarTech ROI 73

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. Let’s take a look at how to develop a strong performance marketing strategy. A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

FEBRUARY 9, 2022

Do you need greater capabilities in audience segmentation and personalization? Or increase revenue by increasing conversion at key stages in the buying cycle? This could include converting more leads, making sales more efficient and improving campaign ROI. Is lead scoring a crucial part of your marketing process?

Marketing 96

Marketing SEO Machine Learning ROI 96

Martech

FEBRUARY 3, 2022

Do you need greater capabilities in audience segmentation and personalization? Or increase revenue by increasing conversion at key stages in the buying cycle? This could include converting more leads, making sales more efficient and improving campaign ROI. Is lead scoring a crucial part of your marketing process?

Marketing 95

Marketing SEO Machine Learning ROI 95