Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 98

ROI Advertising Brand Awareness Cookies 98

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 128

Cookies Non-Profit Audience GDPR 128

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 68

Brand Awareness ROI Audience Impressions 68

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech

NOVEMBER 18, 2024

Project management data can help you cut through the noise and identify which tasks will have the most significant impact so you can focus on what will drive long-term ROI. Dig deeper: 5 ways to use project management data to increase marketing ROI 2. Use current data to keep your campaigns fresh and highly relevant to your audience.

ROI 112

ROI Audience Manufacturing Brand Awareness 112

Martech

DECEMBER 6, 2024

Target audience description. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. It lets you move beyond surface-level observations to insights that will truly engage your audience. Verify the technical depth matches the audience’s expertise.

SEO 129

SEO Education Audience Machine Learning 129

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. CTV and OTT reconnect brands with viewers across multiple screens, ensuring consistent messaging and engagement wherever content is consumed.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Martech

JUNE 4, 2025

The research also found that while most marketers could identify ROI from their email program, 22% of respondents report struggling with measuring or proving ROI. Retail and professional services companies primarily leverage email as a brand awareness channel, focusing on engagement metrics. 30, 2024, to Jan.

Marketing 53

Marketing ROI Brand Awareness MarTech 53

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Now, marketing needs to show ROI quickly. Brand understanding. If you’re not increasing awareness, who is? Few reach here, but those who do dominate the category.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

Smarty Ads

OCTOBER 20, 2020

Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Drive customer loyalty (21%).

Marketing 117

Marketing Brand Awareness eCommerce ROI 117

Single Grain

MAY 12, 2025

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. The result?

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 24, 2025

In this article, we’ll explore how leading brands are leveraging augmented reality, virtual reality, and AI to create captivating experiences that not only reach audiences but also envelop them. Immersive marketing experiences use multisensory technology to create engaging experiences that boost interactions among audiences.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. Attract a global audience: The USA doesn’t have the largest percentage of YouTube viewers.

ROI 52

ROI Agency Brand Awareness SEO 52

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 105

Audience Advertising Rich Media Entertainment 105

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Basis

DECEMBER 4, 2024

For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

Advertising 97

Advertising Retail Pop-Up Media 97

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MNTN

NOVEMBER 1, 2024

With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior. What is CTV Measurement ?

Viewability 52

Viewability CPA Conversion Rate CPM 52

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Plus, search ads are an easy way to reach your target audience. You’re investing in keywords your audience searches for, tapping into their wants, needs, and pain points.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. ” Consider the numbers behind HubSpot’s B2B TikTok success: their campaigns achieved a 4.35% increase in brand association, a 10.5% lift in awareness, and a 9.5%

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Tourism destinations are focusing more and more on millennial and Gen-Z audiences seeking adventure and authenticity.

Agency 203

Agency Brand Awareness ROI Media 203

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 95

Brand Awareness ROI Impressions Audience 95

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. Governed query execution: Pre-approved SQL templates define what questions can be asked of the combined dataset, with built-in privacy controls and minimum audience thresholds.

Cookies 52

Cookies GDPR Retail Audience 52

Basis

MAY 23, 2024

Rethinking The Dichotomy However, such a disparate approach to these marketing strategies can have negative impacts for brands and advertisers—particularly in the long-term. Research has shown that the long-term effects of marketing account for 60% of total ad spend ROI , where short-term effects make up only 40%.

ROI 98

ROI Brand Awareness A/B Testing Audience 98

Single Grain

FEBRUARY 25, 2025

Creative assets, specifically high-quality visuals and cinematography , will better engage your audience. To generate leads from YouTube ads , businesses must understand their audience and target user intent. Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 122

Machine Learning Audience Brand Awareness Conversion 122

Martech

OCTOBER 17, 2023

It’s this hyper-targeted approach that ensures your brand message doesn’t just reach audiences but resonates deeply. These individuals have built audiences because of their unique approach to content. Give them the freedom to interpret your brand in their style. It’s this originality that your audience craves.

Marketing 124

Marketing Audience Brand Awareness ROI 124

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Case studies reveal that brands lower ad costs and boost CTRs when implementing these tactics. What Is Ad Fatigue?

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Changing the way businesses communicate with their audience.

Media 141

Media Audience Brand Awareness Pop-Up 141