Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 86

Advertising Media Conversion Audience 86

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 101

Display Advertising Advertising Brand Awareness ROI 101

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. They often use grassroots marketing, social media engagement and word-of-mouth. Social media marketing is essential for both startups and large corporations.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own. Its influencer events also lean educational, said Yoon.

Education 139

Education eCommerce Audience Brand Awareness 139

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. Familiarity: Now aware of their options, individuals begin evaluating whether they want to pursue further education and what higher education institution might suit their needs.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads?

Brand Awareness 126

Brand Awareness Marketing Media Audience 126

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 98

Brand Awareness Audience MarTech Cookies 98

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Media 144

Media Marketing Brand Awareness Audience 144

Fuel Lines

SEPTEMBER 19, 2018

I put together this list of the benefits of content marketing for agency new business: Develops an online community of prospects: A personal niche blog can provide small to midsize agency owners a perfect platform to create positioning of expertise which appeals to a very specific target audience. Think of it as a fishing expedition.

Agency 256

Agency Marketing Brand Awareness Audience 256

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. “I Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Cookies 128

Cookies Non-Profit Audience GDPR 128

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers. Just proceed with caution.

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

DECEMBER 6, 2024

Developing effective social media content. Target audience description. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. Social media content. Brand guidelines. Target audience: marketing directors in mid-sized to Global 2000 firms.

SEO 129

SEO Education Audience Machine Learning 129

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? Use Social Media. billion people are using social media. Lead Magnet and Audience Research.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Awareness stage Strategy.

Marketing 108

Marketing MarTech Audience Brand Awareness 108

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech Series

OCTOBER 14, 2022

For example, to stay ahead of the curve, Tesco started its bold Christmas social media campaign in July. Consumers heavily rely on email, social media and eCommerce for convenience. The perception that prospects and customers have of your business is ultimately what makes up your brand image. People Buy From People.

Brand Awareness 98

Brand Awareness Marketing Communications Retail 98

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. First, defining audience segments specific to the channels youre advertising on is key.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Ad Rants

SEPTEMBER 27, 2022

Who has the time to worry about creating blog posts, infographics, and social media updates? It's one of the most effective ways to reach your target audience and build a relationship with them. One of the biggest benefits of content marketing is that it's an affordable way to reach your target audience.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

Martech

SEPTEMBER 4, 2024

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. It wanted me to define audience/user data, data inputs and sources, segmentation and more. You will also execute a mix of organic social media , owned media and paid campaigns.

MarTech 120

MarTech Marketing Healthcare Finance 120

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. This proactive approach will enable them to optimize their strategies and maintain effectiveness in reaching their target audiences.

Conversion Rate 65

Conversion Rate A/B Testing Brand Awareness SEO 65

Martech

SEPTEMBER 25, 2024

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” She added: “I’m in Canva every single day, whether it’s to make an ad, a logo, a flyer or a social media post,” said Hornstein. “I They have the free account that they use for random little things here and there.”

Brand Awareness 112

Brand Awareness MarTech Video Ads Communications 112

Martech Series

JUNE 23, 2022

Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advertisers try to catch the audience’s attention and influence their purchasing decisions by watching their favourite TV shows and programmes. Consumers also interact with it more than they do with other media.

Advertising 111

Advertising Media Marketing Audience 111

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. Enhanced Contextual Targeting and Brand Safety : We are actively investing in partnerships that leverage frame-level insights within metadata, enhancing contextual targeting and ensuring brand safety.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand.

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Animal welfare. Mental health.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106

Martech

MAY 5, 2025

But outperforming in this space isnt about jumping on trends or chasing fame its about brand alignment, scale and strategy. Smart brands are building influencer ecosystems that go beyond the superficial to deliver real business outcomes. One-off campaigns still exist, but high-performing brands are scaling influence strategically.

Audience 105

Audience Brand Awareness Marketing Media 105

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. It represents a way to determine how compelling your ads and calls-to-action (CTAs) are to your audience. What Is a Click-Through Rate (CTR)?

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. CTV and OTT reconnect brands with viewers across multiple screens, ensuring consistent messaging and engagement wherever content is consumed.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 127

Media Marketing Machine Learning MarTech 127