Martech

JANUARY 14, 2025

While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. Your ad dollars are better spent raising brand awareness in more targeted ways. Processing.

Marketing 123

Marketing Brand Awareness ROI Retargeting 123

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. Email: Business email address Sign me up! Processing.

Media 128

Media Impressions Audience Conversion 128

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 98

Brand Awareness Audience MarTech Cookies 98

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Processing.

Brand Awareness 128

Brand Awareness Marketing Media Audience 128

Martech

JANUARY 20, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Awareness stage Strategy. See more about how marketers are using MarTechBot here.

Marketing 110

Marketing MarTech Audience Brand Awareness 110

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. When setting up brand awareness campaigns, clearly define your messaging and targeting. Email: Business email address Sign me up! Just proceed with caution.

Conversion 113

Conversion Brand Awareness Click Through Rate ROI 113

Martech

SEPTEMBER 25, 2024

“While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” The thing with Canva is it’s quick.”

Brand Awareness 114

Brand Awareness MarTech Video Ads Communications 114

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. This new capability is opening up smart, privacy-friendly ways to understand audiences on the fly, during live campaigns. Pre-processing and inputs . Rapid response.

Audience 116

Audience Machine Learning Cookies Brand Awareness 116

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 114

MarTech Brand Awareness Retail Affiliates 114

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 130

Cookies Non-Profit Audience GDPR 130

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This proactive approach will enable them to optimize their strategies and maintain effectiveness in reaching their target audiences.

Conversion Rate 67

Conversion Rate A/B Testing Brand Awareness SEO 67

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. By specifying your industry or target audience, you can get a more relevant response.

MarTech 122

MarTech Marketing Conversion Rate Brand Awareness 122

Martech Series

OCTOBER 14, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. Products are made in a factory but brands are created in the mind. One of the greatest methods to encourage customer engagement with your business is by building a strong brand.

Brand Awareness 98

Brand Awareness Marketing Communications Retail 98

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. LinkedIn audience targeting Since LinkedIn is owned by Microsoft, you can target and collect data on: Company. Company size.

Advertising 88

Advertising Media Audience Conversion 88

Martech

DECEMBER 6, 2024

Target audience description. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. It lets you move beyond surface-level observations to insights that will truly engage your audience. Verify the technical depth matches the audience’s expertise.

SEO 131

SEO Audience Education Machine Learning 131

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Get MarTech! In your inbox.

MarTech 103

MarTech A/B Testing Finance Brand Awareness 103

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Brand association. Brand affinity. Adtech We will still need adtech.

MarTech 111

MarTech Conversion Cookies Marketing 111

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 98

Audience Marketing Brand Awareness Communications 98

Martech

MAY 5, 2025

But outperforming in this space isnt about jumping on trends or chasing fame its about brand alignment, scale and strategy. Smart brands are building influencer ecosystems that go beyond the superficial to deliver real business outcomes. One-off campaigns still exist, but high-performing brands are scaling influence strategically.

Audience 107

Audience Brand Awareness Marketing Media 107

Martech

DECEMBER 18, 2024

Iron out your content strategy Show the value your brand brings mentally, socially and environmentally. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Those that do are likely to achieve better brand awareness and recall. Processing.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

MARCH 26, 2025

Dig deeper: How 3 companies are reinventing event marketing with SoLoMo “It’s more important to share what the data means and how your audience can use it,” Linn said. A campaign with survey-based content drives brand awareness, community engagement and even pipeline all year.

ROI 120

ROI Marketing Conversion Brand Awareness 120

Basis

AUGUST 14, 2023

Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that. The second area is data management. The third area is project management.

MarTech 98

MarTech Pop-Up Brand Awareness Fashion 98

Martech

NOVEMBER 18, 2024

For instance, while individual campaigns might generate short-term sales boosts, data can help you focus on long-term goals like customer retention or brand awareness, which are crucial to sustainable growth. Brands like Amazon and Netflix have thrived by using data to personalize customer experiences at scale. Processing.

ROI 114

ROI Audience Manufacturing Marketing 114

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Get MarTech! Too nascent.

Marketing 120

Marketing Brand Awareness eCommerce MarTech 120

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 105

Audience Advertising Rich Media Entertainment 105

Martech Series

OCTOBER 21, 2022

Ability to reach out to your target audience directly: Making your content readable by your target audience at the right time is often a challenge for content marketers, and here, B2B content syndication removes the guesswork. Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness.

Brand Awareness 112

Brand Awareness Marketing Audience SEO 112

Martech

AUGUST 18, 2021

We know that great marketing content can build brand awareness and generate more qualified leads. For today’s audiences, truly telling your story requires an experience. We’ll discuss what’s wrong with content today, and how we can reimagine what content can and should be to fit any audience. appeared first on MarTech.

Marketing 124

Marketing Brand Awareness Audience MarTech 124

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. When employees share company content on social, they reach a significantly larger audience than their company’s follower base.

Brand Awareness 98

Brand Awareness Audience MarTech Communications 98

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”.

MarTech 131

MarTech Brand Awareness Conversion Marketing 131

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 113

Brand Awareness ROI Click Through Rate Conversion 113

Martech

JUNE 4, 2025

The regulations for bulk email senders put in place by some of the major email providers are well chronicled in MarTech. Retail and professional services companies primarily leverage email as a brand awareness channel, focusing on engagement metrics. The research also shows notable differences across industries.

Marketing 55

Marketing ROI Brand Awareness MarTech 55

Martech

MAY 3, 2022

This can help you stand out from the plethora of brand competitors and competing influencers. Many brands struggle to create engaging content that attracts their target audience. Social media marketing refers to creating content to engage with audiences on social media platforms. Estimated reading time: 8 minutes.

Media 144

Media Marketing Brand Awareness Audience 144

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech

APRIL 9, 2024

The combined offering includes: Building brand awareness by discovering and responding to trends across social media. Driving lead generation by delivering more qualified leads based on insights into audience intent. Dig deeper: Salesforce’s full-funnel approach to social media Get MarTech! In your inbox.

Brand Awareness 119

Brand Awareness MarTech Media Audience 119

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 122

Marketing Brand Awareness Machine Learning Communications 122