Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Brand Awareness 121

Brand Awareness Conversion MarTech Audience 121

Adweek

FEBRUARY 1, 2024

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based), while also appealing to the "reader of tomorrow."

Brand Awareness 306

Brand Awareness Audience Marketing 306

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Marketing 110

Marketing MarTech Audience Brand Awareness 110

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. Content marketing has exploded over the past four years.

Agency 256

Agency Marketing Brand Awareness Audience 256

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 122

MarTech Marketing Healthcare Finance 122

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They prefer raw, unfiltered content over highly produced marketing materials. Dont assume that digital-first means digital-only.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Marketing 128

Marketing Machine Learning Brand Awareness MarTech 128

Ad Rants

NOVEMBER 14, 2022

No matter what stage your business is in, it's important to have a solid marketing strategy in place. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Email Marketing. The concept of e-mail marketing is very simple. SEO Marketing.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 102

Display Advertising Advertising Brand Awareness Cookies 102

Martech

MARCH 26, 2025

Content that fuels a year’s worth of marketing The team at Openprise, the survey sponsor, decided to draw attention to a problem plaguing the industry which the company solves by letting partners and people in the industry drive the survey. They are facing everything from market swings to what he calls “the great AI wave.”

ROI 120

ROI Marketing Conversion Brand Awareness 120

Ad Rants

SEPTEMBER 27, 2022

Like most startups, you probably think that content marketing is a luxury you can't afford. The truth is that content marketing is essential for any business, especially a startup. The truth is that content marketing is essential for any business, especially a startup. It's an Affordable Marketing Strategy.

Marketing 175

Marketing Brand Awareness Audience Media 175

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Brand Awareness 128

Brand Awareness Marketing Media Audience 128

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 128

Media Impressions Audience Conversion 128

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Basis

FEBRUARY 21, 2025

To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors. Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Conversion 113

Conversion Brand Awareness Click Through Rate A/B Testing 113

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Target audience description. Marketing emails.

SEO 131

SEO Education Audience Machine Learning 131

MNTN

MAY 9, 2024

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And while this season comes around every year, it’s only recently that performance marketers have unlocked the key to year-long success on the TV screen.

Brand Awareness 98

Brand Awareness A/B Testing Fashion Pop-Up 98

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Cookies 130

Cookies Non-Profit Audience GDPR 130

Single Grain

JANUARY 15, 2025

This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages. This is big for us at Single Grain as we’ve been able to use HeyGen to help our clients expand their brand presence beyond their core demographics. Let’s get started.

Marketing 92

Marketing Conversion Rate Audience Machine Learning 92

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Market Analysis. Bring Organic Traffic.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 201

Marketing SEO Food Public Relations 201

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. Yet without this data, marketers face advertising to anonymous users. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Audience 116

Audience Machine Learning Cookies Brand Awareness 116

Ad Monsters

JANUARY 2, 2025

1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers.

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Users in-market for jobs in specific industries. Dig deeper: Marketing on Reddit: What you need to know 5. Company size.

Advertising 88

Advertising Media Conversion Audience 88

Single Grain

APRIL 24, 2025

Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Media 144

Media Marketing Brand Awareness Audience 144

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Marketing 55

Marketing ROI Brand Awareness MarTech 55

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” Simplicity now costs more Not all customers are convinced.

Brand Awareness 114

Brand Awareness MarTech Video Ads Communications 114

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This allows marketers to align their reporting with business objectives. newsletter sign-ups, product views) will be essential.

Conversion Rate 64

Conversion Rate A/B Testing Brand Awareness SEO 64

Martech Series

OCTOBER 21, 2022

Most of the time, B2B marketers strike a deal with content syndication vendors, and the vendors ensure that the specified number of leads as per a specific ICP are won throughout the process. In today’s break-neck competition, no marketer wants to waste even a minor sales effort. shall take you to your goals. Check these here.

Brand Awareness 112

Brand Awareness Marketing Audience SEO 112

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Too nascent.

Marketing 120

Marketing Brand Awareness eCommerce MarTech 120