Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. The result?

Marketing 122

Marketing Brand Awareness Audience Media 122

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 109

Media Marketing Machine Learning MarTech 109

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Increases Conversion Rate. Market Analysis.

SEO 210

SEO Conversion Rate Brand Awareness Conversion 210

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing 106

Marketing Brand Awareness ROI MarTech 106

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Your brand will have many prospective customers and far fewer committed buyers, hence the funnel shape.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. The combination of humor and engaging conversation make this ad stand out from the competition.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 114

Marketing Brand Awareness Machine Learning Communications 114

Martech Series

NOVEMBER 11, 2022

Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to generate qualifying leads. When we say a marketing campaign, it may mean a social media campaign for one marketer and a traditional display of ads for the other. How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

MNTN

DECEMBER 5, 2023

By 2027, the OTT market will have approximately 4.2 With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. The question is, how do you ensure your content reaches the right audiences? billion users. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

MarTech 104

MarTech Marketing Conversion Rate Brand Awareness 104

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Journey advertising also works to reduce ad fatigue and improve audience engagement.

Brand Awareness 52

Brand Awareness Audience Conversion Entertainment 52

Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Think about your target audience and where they're likely to be.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Marketing 114

Marketing Audience Communications Electronics 114

Spoton Digital Media

OCTOBER 20, 2023

Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. dropped by 13%.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Digital Ad Blog

APRIL 26, 2023

Digital marketing has become an essential aspect of businesses across all industries. With the rise of the Internet and social media, companies have a new platform to reach their target audience. Unlike traditional marketing methods, digital marketing allows for a more targeted approach that can significantly increase sales.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Ad Rants

OCTOBER 11, 2023

Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.

SEO 220

SEO Brand Awareness Audience Marketing 220

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Must-have email automations in focus 1.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

MNTN

APRIL 18, 2023

What Is Top Funnel Marketing? Top funnel marketing is the practice of appealing to a wide range of people with an ad campaign. These marketing campaigns are launched to potential customers in the “awareness” stage of the marketing funnel with the goal of increasing brand visibility and generating new leads.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. A person who looks it up is in the market to spend money.

SEO 114

SEO Conversion Conversion Rate Brand Awareness 114

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 131

Marketing SEO ROI Conversion 131

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Marketing 107

Marketing Audience Brand Awareness Conversion 107

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

JULY 6, 2023

Digital marketing is vital to the success of businesses around the world. Leading performance marketers are equipping their teams with Connected TV —and looking like superheroes (no wild origin story necessary) in the process. The longer you keep this marketing mix going, the more powerful the benefits become. Seriously, it is.)

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

AdvertiseMint

JANUARY 19, 2024

Can I find a Facebook marketing agency near me? This question is asked by people new to the complex world of Facebook marketing. Finding the best Facebook marketing agency near you could be the game-changer your business needs. By focusing on local experts, you can benefit from tailored strategies that suit your market.

Agency 52

Agency Marketing Conversion Rate Audience 52

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. For this prompt, try selecting the Marketing Manager persona.

Media 59

Media Retail Conversion Rate Audience 59