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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. The post Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV appeared first on Digital Remedy. Let’s talk.

Agency 105
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Digital Marketing Consulting

AdvertiseMint

They make integrated and actionable plans across: Search engine optimization Pay-per-click ads Social media marketing Content creation Affiliate marketing partnerships Retargeting campaigns Email nurturing Marketing analytics The goal is to bring various marketing channels together in a more impactful unified program.

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How CPGs can realize the value of first-party data with a CDP

Martech

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Plan ROI measurement from the beginning, including control group management. Considerations.

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How Rumpl and Replacements got creative with CTV ad production and media buys

Digiday

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. On the agency side, 76% predict an increase in CTV ad spend in 2023, according to a survey from Pixability. These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending.

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MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith

Martech Series

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. In today’s fast-paced business landscape, staying on top of your marketing campaigns can make all the difference.

MarTech 86
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What is the Cost of Facebook Ads?

AdvertiseMint

Ensuring your ads are relevant to your target audience is key to maximizing ROI and minimizing costs. The auction process happens in milliseconds, allowing Facebook to continuously optimize ad delivery to ensure the best user experience and maximize advertiser ROI. Contact the best Facebook ad agency. Competition.

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What’s Old is New Again in Digital Advertising

Basis

And, as it turns out, these legacy strategies haven’t just been sitting in the corner gathering dust: They’ve grown more sophisticated to meet the needs of today’s agencies and brands. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.