Martech Series

AUGUST 3, 2022

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers. Additionally, Digiday named AdAdapted the Best Native Advertising Platform in November 2021.

Native Advertising 52

Native Advertising Retail MarTech Agency 52

More About Advertising

MAY 27, 2015

The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear enough that it’s plugging P&G products, especially Max Factor. If you want a really painful five minutes of viewing, it’s here.

Native Advertising 67

Native Advertising Advertising Media Agency 67

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper Review Company Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. What Is Native Advertising? That’s how native advertising is done wrong!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Digiday

DECEMBER 15, 2022

For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. Full DMAAE winners list below: Agency of the Year. RocketMill – The UK’s largest employee-owned agency. Wilderness Agency. Best Use of Native Advertising/Sponsored Content.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Advertising to Baby Boomers

NOVEMBER 26, 2019

A shocking research report featured in a The New York Times article: The Advertising Industry Has a Problem: People Hate Ads By Tiffany Hsu … The advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. And there are surveys to back this up: Scary!

Native Advertising 64

Native Advertising Agency Advertising Marketing 64

InMobi

JUNE 25, 2014

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York.

Conversion 52

Conversion Native Advertising Advertising Conversion Rate 52

Digiday

JANUARY 5, 2023

I don’t think there’s just going to be a year [when] everything falls off a cliff,” said one agency executive. The idea that the upfront should go away or that large advertisers should not participate in reserving media via the upfront is a step too far. And other times it’s little harder,” said a third agency executive.

Brand Awareness 73

Brand Awareness Agency Audience Native Advertising 73

Advertising to Baby Boomers

NOVEMBER 29, 2016

The first of these is native advertising, the second content marketing … And a review in The New York Times : … The realization that something you thought to be “real” is actually an advertisement is an increasingly common, if unsettling, sensation. The newest buzz-phrase has me completely baffled: Native Advertising.

Native Advertising 56

Native Advertising Food Advertising Media 56

Martech

MARCH 11, 2022

“People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID).

Native Advertising 113

Native Advertising MarTech Agency Marketing 113

Digiday

NOVEMBER 15, 2022

Working with digital marketing agency Moburst, Redefine Meat launched a large-scale, broader awareness campaign featuring engaging visual assets to catch consumer attention and generate awareness for its products. Best Community Management Strategy Wilderness Agency. See the complete list of finalists below.

Advertising 68

Advertising Marketing Fashion Agency 68

Monetize More

JUNE 13, 2023

While publishers can independently focus on improving user engagement, optimizing site speed, and exploring alternative revenue streams such as native advertising or sponsored content, an adtech partner can bring specialized expertise, resources, and technologies to the table.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

AdvertiseMint

OCTOBER 24, 2023

Demand-side platform (DSP) DSPs allow advertisers and agencies to buy ad impressions across a range of websites, mobile apps, and video content. They facilitate the management of advertising campaigns, determining which impressions to buy and how much to bid on them, based on specific targeting attributes.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

MAY 2, 2023

E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. It also leveraged ad testing and channel optimization techniques to improve performance continuously and set audience-specific benchmarks. As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%.

Marketing 69

Marketing Entertainment Audience Agency 69

All About Advertising Law

NOVEMBER 10, 2014

The Bureau Director and Commissioners do not have cameos in next month’s final installment of the Hobbit (and no, this is not strategically placed native advertising #notanad ). The agency last week announced a settlement with several “patent assertion entities” (which some lovingly call trolls), including a Texas-based law firm.

Native Advertising 40

Native Advertising Agency Advertising 40

Digiday

JULY 24, 2022

For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. Brands, agencies, publishers, and (legit) ad tech companies should rally behind a united stance on acceptable practices and hold each other accountable.”. For publisher execs, it’s a tricky situation.

Clickbait 62

Clickbait Advertising Ad Tech Demand Side Platform 62

More About Advertising

SEPTEMBER 6, 2016

Today we learn that plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.

Native Advertising 45

Native Advertising Media Advertising Ad Tech 45

All About Advertising Law

AUGUST 1, 2016

The FTC’s goal is for companies to provide clear and conspicuous disclosure of sufficient information for consumers to evaluate the true source of sponsored native advertising content. Leave it to the Kardashian clan, however, to come up with an even more novel way of complying with the FTC’s disclosure requirements.

Media 40

Media Native Advertising Agency Advertising 40

InMobi

JANUARY 6, 2015

Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers. April 2014: We brought native advertising to the masses , by opening up our native ads platform to self-serve publishers - a week before Facebook announced FAN!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. The Week For Agencies. The Week in TV. France Télévisions to Double OTT Offering.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Fuel Lines

MAY 5, 2013

The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Agencies are historically bad at new business. Most agencies haven’t learned the lesson that it takes content that has value to attract their audience.

Agency 279

Agency Communications Entertainment Native Advertising 279

NewProgrammatic

JANUARY 26, 2022

Media buyers, entrepreneurs, business owners, and agencies are all looking for insights, experience, and most importantly, networking opportunities. While most attendees of LeadsCon are lead buyers and agencies, this is an important event for agencies and marketing professionals from all corners of the online marketing industry.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Digiday

OCTOBER 4, 2022

Best Data Team Bombora Botify Dstillery EMX by Big Village, Whataburger, McGarrah Jessee (agency) Ovative Group Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. But where are there underutilized opportunities for campaigns that want to get the most bang for their budgetary buck and maximize their reach with target voter audiences?

Advertising 69

Advertising Education Audience Cookies 69

All About Advertising Law

APRIL 4, 2017

And it takes a village — every actor in the influencer stream has responsibility from the brand to the digital media, PR or influencer agency to the influencers themselves. ” The FTC has said on many occasions since the Native Advertising Guidelines came out that they intended to focus on business education.

Education 40

Education Native Advertising Advertising Media 40

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Native Advertising. Native ads include a broad range of ad formats and are effective because they blend in with the organic content of a webpage.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

InMobi

JULY 15, 2016

Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire. 360-degree video, vertical video and native video are advanced formats and are built to be mobile-first in terms of their fitment with mobile usage patterns.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

NOVEMBER 5, 2021

The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below). On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. Good morning, Marketers, and don’t, please, forget empathy.

Native Advertising 123

Native Advertising MarTech Agency Marketing 123

Martech Series

FEBRUARY 21, 2023

With access to Experian’s audience ecosystem, which provides a deeper understanding of consumers, Tatari bolsters its data and insights to further modernize TV advertising for brands, agencies, and publishers. More than 200 brands and agencies use the Tatari platform for buying and measuring TV advertising.

Marketing 76

Marketing Native Advertising MarTech Ad Tech 76

All About Advertising Law

OCTOBER 10, 2017

Laura is known to all who participate in the self-regulatory process as a staff lawyer at NAD since 2012 and frequent speaker at advertising conferences. If there is an impasse, NAD sends a letter to the appropriate agency (usually, but not always, the FTC) with the case materials. The FTC reviews and acknowledges the letter.

Native Advertising 40

Native Advertising Advertising Communications Audience 40

Lemonads

DECEMBER 17, 2020

Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52

MobileAds

JANUARY 20, 2021

For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. In August 2018, the US Agency Professionals conducted a survey among 200 high profile respondents at Media Agencies and brand advertisers to find the most effective in-app ad format.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

PubMatic

MARCH 6, 2023

Looking across the entire landscape—retailers, advertisers, publishers, agencies and tech providers—McKinsey expects commerce media to deliver more than $1.3 Some will develop these capabilities internally, while most will do so via partnerships of various shapes. trillion in enterprise value in the U.S.

Media 113

Media Retail Native Advertising Ad Tech 113

VideoWeek

DECEMBER 2, 2022

UK Stop Ad Funded Crime, a new initiative set up by advertising professionals, policy makers, tech companies, and agencies, launched this week. Twitter Offers “Largest Advertiser Incentive Ever”. The move comes as a bid by Elon Musk to lure wary advertisers back to the ailing platform. The Week For Agencies.

Agency 52

Agency Media Ad Tech Audience 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

OCTOBER 14, 2022

.” The long-awaited announcements should help assuage the concerns of advertising agencies reportedly frustrated with Netflix’s lack of clarity, transparency and high CPMs. Apple is preparing a TV ad product, several media agencies told Digiday this week. IGN Acquires Agency 1TwentyFour in Brand Partnership Push.

Ad Tech 52

Ad Tech Agency Fashion Media 52