VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. The Week For Agencies. You can read industry reaction to the decision here.

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Clearcode

JANUARY 22, 2023

Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

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Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. For any given advertising transaction, there are 2 key players — an advertiser and a publisher. An advertiser is a brand or company (e.g. Next, we have advertising agencies.

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Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. Increased engagement with more interaction. Enhanced targeting with precise targeting. With better results.

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Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. Cons: Some tools are only available to large agencies or clients (e.g., In addition, videos can be placed on outdoor screens (DOOH advertising). CTV advertising is usually presented in video format.

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. These ads also help to bypass ad-blocking software.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Also, because of Apple’s privacy and data update, more and more advertisers are experimenting with shoppable TV ads.

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