Marketing Dive

JUNE 9, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 81

Cookies Retail Agency ROI 81

Marketing Dive

JUNE 4, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Recommended Reading Just did it: Women-focused Super Bowl LIX ads score as other marketers falter By Peter Adams , Chris Kelly • Feb.

Pop-Up 95

Pop-Up Retail Agency ROI 95

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The T-Pain campaign is led by the chain’s creative agency of record, TBWAChiatDay LA, in partnership with Zoned and Hero Collective. You can unsubscribe at anytime.

Entertainment 92

Entertainment ROI Agency Retail 92

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? You can unsubscribe at anytime. However, Diageo saw a 2.6%

Cookies 60

Cookies ROI Retail Agency 60

Marketing Dive

JUNE 9, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Hyundai is currently the only automaker that has that functionality on Amazon. You can unsubscribe at anytime. You can unsubscribe at anytime.

Retail 94

Retail Agency ROI Ad Tech 94

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? You can unsubscribe at anytime. Recommended Reading How E.l.f.

Cookies 60

Cookies Pop-Up ROI Retail 60

Marketing Dive

JUNE 5, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. McDonald’s saw U.S. same-store sales drop 3.6% You can unsubscribe at anytime. Sign up A valid email address is required. By Chris Kelly • Dec.

Agency 71

Agency Retail ROI Ad Tech 71

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.

Retail 59

Retail Ad Tech ROI Agency 59

Marketing Dive

JUNE 3, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 52

Cookies Retail Agency ROI 52

Digiday

JANUARY 23, 2023

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Because The Trade Desk has made efforts over the last year to generate a closer and more direct relationship with brands — media agencies’ clients. So what are the complaints?

Agency 76

Agency Media Retargeting CPM 76

Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” ET Loyalty 2.0

Retail 48

Retail Media Ad Tech Cookies 48

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Basis

MARCH 22, 2023

Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained.

Advertising 98

Advertising Impressions CPM Cookies 98

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 69

Advertising Cookies CPM Shipping 69

Digiday

JULY 27, 2022

Businesses on the brink The post-cookie identity picture is a freeze frame Digiday experiments with NFTs Media execs prep for recession, layoffs at Vox Media, The Washington Post reinforces its return-to-office policy and more. lower than the average CPM the same week in 2021. The post-cookie identity picture is a freeze frame.

Media 68

Media Cookies CPM Pop-Up 68

Digiday

JUNE 6, 2022

Agency execs say they are advising clients to focus on creative execution more, give consumers a sense of the brand overall rather than solely focus on pushing product sales. The second one that’s scaring our customer is the end of third-party cookies. A Confessions with an agency exec on recession worries.

Brand Awareness 82

Brand Awareness Marketing Advertising CPM 82

Single Grain

APRIL 29, 2025

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign. Xandr : Access to premium inventory with data-driven targeting.

Media 52

Media ROI CPC CPA 52

VideoWeek

JUNE 24, 2022

At launch, the ad tech accelerator’s test cases include creating an automated CPM tracking and auditing tool across three European markets, and testing a custom algorithm for a brand in their own contracted DSP. The Week For Agencies. IPA Offers Agency Members Free ABC Membership. Seven New Agencies Join the IPA.

Ad Tech 98

Ad Tech Agency Media Audience 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Advertising 69

OpenX

JULY 21, 2023

Privacy matters, and the entire ecosystem needs to work together to create a better plan for a future without third-party cookies. “I Ash Grant , Global Head of Digital Trading, Expedia Group Media, added that his team leans heavily on SSP partners because their resources in-house are a bit smaller than the big agency buyers.

Media 52

Media Cookies CPM Conversion 52

VideoWeek

OCTOBER 6, 2023

Roblox to Expand Advertising Network with Key Hire Roblox, an online gaming platform, is looking to open its advertising network to more brands and agencies. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

JUNE 8, 2022

“We’ve seen a rise of in-ad lead generation programs drive success in collecting first-party data via [platforms] like Facebook and LinkedIn Lead Gen Ads, as well as Google Ads with Lead Form Extensions,” said Greg Kaufman, svp of analytics enablement at advertising agency RAPP, in an email to Digiday. Why Gannett is going the micro route.

Audience 76

Audience Media Affiliates CPM 76

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. Negotiate a deal.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Digiday

APRIL 26, 2023

Brands and agencies are paying slower than [the time frames] that the companies further down the supply chain have to pay the publisher. In some cases, the media exec said, it’s a cash flow issue in which an agency waits to get paid and needs the money to cover their own expenses before writing any other checks. Please revise.’

Media 73

Media Agency Ad Tech Food 73

Ad Monsters

DECEMBER 20, 2023

Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. 32% of agencies say the biggest advantage is raising brand awareness.

Retail 59

Retail Media Brand Awareness Ad Space 59

Monetize More

APRIL 4, 2023

Optimize pricing : Experiment with different pricing models, such as CPM, CPC or CPA, to find the optimal pricing structure that delivers the best results. Once they see that the segment performs, the bidders can also use the PMP to expand their cookie pools and bid on the same users on other sites.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

MediaFuse

JUNE 6, 2019

However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. This year, however, a new law is meant to emerge and it will concern cookies used on websites.

Marketing 52

Marketing CPC CPA CPM 52

Single Grain

JULY 20, 2021

Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading. In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Related Read: What is GDPR? And How it’s Going to Disrupt Adtech Industry?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Tracking ads on mobile: Cookies not supported.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Lemonads

OCTOBER 6, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well. TripleLift has also many Award Winnings! They make it more engaging”.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 68

Impressions Audience Ad Targeting Agency 68