AdExchanger

MARCH 3, 2024

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.

Cookies 134

Cookies Advertising CPM Viewability 134

Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. Advertising trends have followed familiar patterns for years, but we’ve also seen plenty of deviations, and expect more as we move into a post-cookie world. Also, there is the unpredictability of third-party cookie deprecation.

Cookies 84

Cookies Fill rate CPM Advertising 84

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why Is the vCPM Pricing Model Better than the CPM Model? CPM and vCPM coexist in today’s programmatic advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why is the vCPM pricing model better than the CPM model? CPM and vCPM coexist in today’s programmatic advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 75

Advertising Cookies CPM Retargeting 75

AdExchanger

JANUARY 17, 2024

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt.

Cookies 138

Cookies Ad network Audience CPM 138

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.

CPC 111

CPC Demand Side Platform CPM Media 111

Ad Monsters

OCTOBER 20, 2022

We live in times where CPM pricing is through the roof, but we are mainly seeing this in linear in the areas of sports, broadcast, and cable. This conundrum is interesting because, despite the volume of television watching going down, CPM prices are still going up. . Just like the cookie, linear is also dying out slowly but surely.

CPM 98

CPM Cookies Ad Tech Advertising 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Basis

DECEMBER 6, 2022

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! This targeting tactic can also offset the higher data fees that come with first- and third-party data. Reach Niche Audiences.

Cookies 65

Cookies CPC CPM Viewability 65

Monetize More

JULY 19, 2022

One of the significant challenges faced is cookie mismatch or cookie syncing latency. The majority of advertisers rely on cookies to target their intended customers which enables them to laser target their audience and maximize the ROI of their advertising campaigns.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

OpenX

JULY 21, 2023

Privacy matters, and the entire ecosystem needs to work together to create a better plan for a future without third-party cookies. “I Ash shared that CPM is only one small part of the considerations of their media-buying strategy. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Overall, first-party data amplifies the chance of you (as a publisher) wanting a high demand and CPM for your ad inventory and, thereby, ad revenue. If PAAPI is used correctly, it can be strengthened by the data from Topics API and other cookie-less standards.

Audience 52

Audience Cookies Ad Server Viewability 52

YieldBird

NOVEMBER 10, 2023

Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 62

Advertising Cookies CPM GDPR 62

Digiday

JULY 27, 2022

Businesses on the brink The post-cookie identity picture is a freeze frame Digiday experiments with NFTs Media execs prep for recession, layoffs at Vox Media, The Washington Post reinforces its return-to-office policy and more. lower than the average CPM the same week in 2021. The post-cookie identity picture is a freeze frame.

Media 56

Media Cookies CPM Pop-Up 56

PubMatic

APRIL 2, 2023

Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM. As the ecosystem has shifted away from cookies and other identifiers, the buy side has been feeling the impact in terms of audience matching capabilities.

Ad Tech 69

Ad Tech Retail CPM Audience 69

Paleo AdTech

DECEMBER 10, 2023

Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis. emails) and third-party cookies — think large publishers. emails), often via loyalty programs.

Retail 52

Retail CPM Audience ROI 52

Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. This is called CPM — cost per mille (mille is French for thousand). Third-party cookie depreciation.

Advertising 112

Advertising Marketing Ad Exchange Retail 112

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. CPM , also known as cost per mille , is a pricing system that measures the cost of an ad for every 1,000 views it gets.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Monetize More

JUNE 22, 2022

They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. How will you benefit from this interstitial ad network?

Ad network 52

Ad network Fill rate Banner CPM 52

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Overall, there was a 40% rise in average CPMs between January and November 2022.

Advertising 74

Advertising Impressions CPM Cookies 74

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Ad Monsters

APRIL 10, 2023

Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. It found a 100% improvement in CPMs on Safari and 113% on Firefox.

Cookies 98

Cookies CPM Impressions Conversion 98

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 77

Impressions CPM Data Management Platform Communications 77

Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. Domain spoofing imitates a premium website (e.g.,

Affiliates 100

Affiliates Marketing CPA ROI 100

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

MAY 9, 2023

Not all Ad Exchange resellers can produce the same results in terms of CPM and revenue. Google Ad Exchange CPM What is the point of setting up Google AdX if you can’t understand its eCPM? However, you’ll end up paying a fee, likely around 5% to 10%, for accessing Google Ad Exchange.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Basis

JUNE 3, 2022

The focus should be on reaching as many people as possible while starting to build up first-party audiences—a method of understanding your customers that’s increasingly important as the industry moves away from third-party cookies. .

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

Lemonads

SEPTEMBER 13, 2020

CPM is what you pay for one thousand people to see your ad like an auction, the highest bid from relevant ads will typically win the ad placement and the RTB process occurs in milliseconds before a website even loads and you won’t even notice it is happening! SSP Then, the supply-side platform looks at your cookies !

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

JANUARY 23, 2023

Inflated fees One agency exec said TTD completely changed how they charge for data, shifting from a CPM fee to a percentage of media fee. solution (TTD’s proposed post-cookie identifier solution ), and doesn’t leave room for negotiation — they’re simply put forth as take it or leave it. in 2022.

Agency 68

Agency Media Retargeting CPM 68

Paleo AdTech

JUNE 28, 2022

Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis. emails) and third-party cookies — think large publishers. emails), often via loyalty programs.

Retail 45

Retail CPM Audience ROI 45

Ad Monsters

DECEMBER 20, 2023

Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. Not surprisingly, the big retailers Amazon, eBay, and Walmart are the predominant RMNs of choice for survey respondents. 32% of agencies say the biggest advantage is raising brand awareness.

Retail 59

Retail Media Brand Awareness Ad Space 59