Ad Monsters
FEBRUARY 25, 2023
Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.
Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.
Lemonads
SEPTEMBER 13, 2020
CPM is what you pay for one thousand people to see your ad like an auction, the highest bid from relevant ads will typically win the ad placement and the RTB process occurs in milliseconds before a website even loads and you won’t even notice it is happening! In fact, it’s a place for advertisers who have a demand for ad space.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms.
Basis
SEPTEMBER 26, 2023
Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.
Basis
JUNE 3, 2022
The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.
Expert insights. Personalized for you.
111 
Let's personalize your content