Ad Inventory, Cookies, CPM and Demand Side Platform

Ad Inventory

CPM

Demand Side Platform

Everything You Need to Know About Programmatic Guaranteed

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.

CPM

CPM Impressions Demand Side Platform Ad Inventory

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

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Trending Sources

Adweek

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? What Is In-App Advertising?

Advertising

Advertising CPM Mobile Ads CPC

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They offer various user-friendly ad formats.

Ad Exchange

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. But what does that actually mean?

Header Bidding

Header Bidding Demand Side Platform Real Estate Advertising

Deep Dive into RTB Strategies and Margin Types for Maximum Impact

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. It operates on the principle of demand and supply. Publishers offer their ad inventory via ad exchanges (or networks).

Ad Exchange

Ad Exchange Ad Inventory Demand Side Platform Impressions

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network

Ad network Video Ads Header Bidding CPM

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Worse cookie matching.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

Rich Media

Rich Media Mobile Ads Ad Server Media

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. Let’s now take a closer look at the key events from these 3 time periods.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

What Is OTT Advertising and How Publishers Can Start With It

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser.

Advertising

Advertising Video Ads Ad Server Cookies

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP).

Viewability

Viewability Non-Profit Agency Ad Tech

AdTech Trends

Everything You Need to Know About Programmatic Guaranteed

What every marketer needs to know about programmatic advertising

Trending Sources

The Ultimate Guide to In-App Advertising for Publishers

What Is Ad Exchange and How Does it Work – A Guide for Publishers

12 Best Programmatic Advertising Platforms (Reviewed)

Deep Dive into RTB Strategies and Margin Types for Maximum Impact

20 Best Video Ad Networks for Publishers

Modern Programmatic Monetization Strategies

How to maximize revenue with Header Bidding? [10x more ad revenue]

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

What Is OTT Advertising and How Publishers Can Start With It

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

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