Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal. Get set up.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? What Is In-App Advertising?

Advertising 54

Advertising CPM Mobile Ads CPC 54

Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They offer various user-friendly ad formats.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Ad Ops Hero

JANUARY 25, 2021

The publishers have an option to set the floor price in the Supply Side Platform (SSP) which is minimum price for which the publisher wanted to sell their inventory. The Demand Side Platforms (DSP) are not aware of the floor price set by the publisher. The final price will be $3.01.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. In the U.S., Other benefits include: Scale.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Automatad Inc.

NOVEMBER 23, 2023

Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP). Publishers list their ad inventory in SSP, and SSP sents the requirements to an ad exchange.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Total cost (ad spend) divided by clicks.

CPC 52

CPC CPM CPA Impressions 52

SODP

MAY 22, 2023

Publishers generate revenue by selling ad space on their platform to advertisers who bid on relevant metrics such as audience demographics. While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Are Facebook Ads Programmatic?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Lemonads

AUGUST 7, 2021

Depending on the publisher or ad network, the winner of the bid may be decided by the highest amount or through a complex calculation that includes variables like landing page quality. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

InMobi

JUNE 5, 2018

For example, some DCOs offer solutions to create dynamic ads with layered features like videos, maps and carousel galleries. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency. DSPs also often centralize ad bidding and reporting to one interface.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. But what does that actually mean?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. It operates on the principle of demand and supply. Publishers offer their ad inventory via ad exchanges (or networks).

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Marketers Incredulous Over Netflix Ad Offering. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”.

Agency 52

Agency Media Non-Profit Retail 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

MAY 2, 2023

The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The HTML player serves the video ad to the user.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

JANUARY 23, 2023

The wrapper pauses the ad server’s tag (GPT) and sends an asynchronous call to all SSPs connected to the wrapper based on the configuration. The demand partners get the bid responses from their respective demand-side platforms (DSPs) and return them to the header bidding wrapper. What is header bidding?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

MobileAds

JANUARY 25, 2021

Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Payment Model Minimum Traffic CPM N/A.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression.

Advertising 65

Advertising Header Bidding Banner Video Ads 65

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. It operates a self-service, cloud-based platform through which ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Glossary of key terms.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52