Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 104

CPC Demand Side Platform CPM Media 104

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Recommended KPIs include: Cost-per-acquisition (CPA) Number of conversions Return on ad spend (ROAS), and Cost-per-verified walk-in. Suddenly, brands could follow consumers across websites.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. So what does the process of mobile advertising actually look like?

Advertising 54

Advertising CPM Mobile Ads CPC 54

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

Affiliates 52

Affiliates CPA CPM CPC 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49