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9 essential tips for building a website that drives conversions

Martech

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Crafting a compelling brand story. Processing.

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Who really owns your data? Protecting your business from agency lock-in

Martech

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). They put pressure on buyers to act.

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Phygital agency NEWU is here to surprise you

Martech

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. For Warner Music and Spotify, AI-powered conversations with a digital replica of the singer Achille Lauro. Processing.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

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Commerce Unleashed: Powered by Creators, Fueled by Data

Adweek

Using Data to track conversion in creator marketing Logan, who specializes in retail media, sees creator marketing as a “perfect fit” for retail. That’s why Inmar Intelligence helps them go beyond clicks and impressions and analyze transactional data, which, according to Logan, is the “holy grail of data.”

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