More consumers using genAI tools to research purchases: Adobe
Martech
MARCH 17, 2025
Compared to non-AI traffic sources (including paid search, affiliates and partners, email, organic search, social media), generative AI traffic shows: More engagement: Adobe found 8% higher engagement as individuals linger on the site for longer. Local food recommendations, 43%. Travel inspiration, 43%. Transportation planning, 41%.
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