NewProgrammatic

JANUARY 26, 2022

Media buyers, entrepreneurs, business owners, and agencies are all looking for insights, experience, and most importantly, networking opportunities. Affiliate World Global. Affiliate World Global is the official offline meeting place for affiliate marketers from all over the world. Affiliate World Global When?

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. There’s no silver bullet for replacing third-party cookies. Targeted Political Advertising: 2022 Opportunities. Contextual Targeting.

Geo targeting 77

Geo targeting Advertising Cookies Audience 77

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Publishers need to immediately start adopting solutions for a post-cookie world.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Lemonads

SEPTEMBER 29, 2020

Many big brands came up with self-written solutions, while SMBs, agencies, and media-buying teams remained beyond the understanding of how to work on the market in the near future. Innovative ad trackers were one of the first who came up with no-3-rd party cookie-based ways of tracking ad data.

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Developing first-party data to prepare for the post-cookie era. Blavity Inc.

Media 64

Media Advertising Cookies Impressions 64

Martech Series

JULY 5, 2022

I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. As efforts to phase out the third-party cookie persist, advertisers and marketers will need to adapt to deliver meaningful interactions that meet consumers’ evolved expectations while also continuing to bring value to the organization.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. The concept of the death of cookies is now a rebirth as it presents a slew of opportunities for publishers to strategize the best ways to use the data they’ve accumulated. . What are the needs or asks?

Advertising 79

Advertising Education Ad Tech Ad Ops 79

Digiday

JULY 18, 2022

It’s a metric agencies used for decades, prior to the digital advertising boom when marketers had to account for everything from television ads to media placements. Meanwhile, Google has been chipping away on its plans to phase out the third-party cookie. “It’s ’ Speaking technically, MER isn’t new.

Brand Awareness 77

Brand Awareness Fashion Affiliates SEO 77

Lemonads

JUNE 27, 2021

Travel Affiliate programs host great opportunities in the affiliate business this year. If you are already thinking about affiliate programs in the travel niche, you are right to do so. Maybe you are willing to monetize your travels as many travel bloggers do by using affiliate marketing on social media or a travel blog.

Affiliates 52

Affiliates Cookies Shipping Food 52

Digiday

JUNE 8, 2022

Micro-surveying at scale 3 questions with The Washington Post’s Kris Coratti on hosting larger events Cuts at Vice Media Group and Clubhouse, affiliate links’ decelerating revenue growth and more. Micro-surveying at scale. Why Gannett is going the micro route. Read more about Vox Media here.

Audience 63

Audience Media Affiliates CPM 63

Basis

NOVEMBER 7, 2023

But leveraging native can be as simple as taking your Facebook creative, loading it into your DSP (or your agency partner’s DSP), and then testing and experimenting with different headlines to see what performs best across different sites. Spotify barred political and advocacy advertising in late 2019, only to re-introduce them in 2022.

Advertising 69

Advertising Education Audience Cookies 69

VideoWeek

MARCH 3, 2023

Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes. has acquired CoreMedia Systems, which provides performance media management software to brands and agencies. It’s been very lucrative for us, and we’ve been ramping up,” said iProspect associate director Roberto Mendoza.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Affiliate Marketing Platform BrandCycle, Inc. Shopify earned a nomination for Best E-Commerce Technology.

Viewability 68

Viewability Healthcare A/B Testing Food 68

VideoWeek

NOVEMBER 17, 2023

Nonetheless, t his marks another transparency issue for YouTube following a pair of damning reports by Adalytics, while agencies remain concerned by the company’s decision to trade on its own co-viewing data next year. At the bottom of the rankings, Max, Apple TV+ and Peacock came in below two years each. Read on VideoWeek.

Media 98

Media Cookies Affiliates Agency 98

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Lemonads

AUGUST 19, 2021

Online Dating Affiliate Programs. If you work with affiliate marketing for a very specific niche , you will for sure find an online dating affiliate program that you can promote amongst your audience. In this article, we listed more than 20 of those online dating sites that have a running affiliate program. CPL SOI: $1.75

Affiliates 52

Affiliates Cookies CPL Media 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. “This includes the digital supply chain, and the technologies used to deliver the ad from the agency or advertisers system to the end user’s screen, and covers the three pillars of sustainability.

Viewability 52

Viewability Audience Media Ad Tech 52

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. This is especially powerful for agencies looking to make a positive brand impact. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Digiday

MARCH 22, 2023

Expedited most recently by the increased focus on building and acquiring first-party data, publishers are realizing that this data has more applications than being solely focused on selling ads in a post-third-party cookie world. What’s more, commerce teams are being increasingly restructured to work with sales instead of against them.

Media 67

Media Conversion Advertising Healthcare 67

Lemonads

FEBRUARY 16, 2021

But, is Pixalate a great alternative for all stakeholders in the affiliate world? Every year, the marketing industry loses billions of dollars to ad fraud, so affiliates need to increase their chances of success by taking steps to protect their assets. What is Pixalate? million apps, and 2.5 billion devices.

Affiliates 52

Affiliates Impressions Advertising ROI 52

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr The Week For Agencies. Initiative Wins Hello Fresh Media Duties.

eCommerce 52

eCommerce Cookies GDPR Media 52

TechCrunch Ads

AUGUST 2, 2022

” As she noted in her tweet, a similarly non-narrow interpretation of special category data processing recently got the gay hook-up app Grindr into hot water with Norway’s data protection agency , leading to fine of €10M, or around 10% of its annual revenue , last year. Sandboxes for headwinds.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Digiday

APRIL 26, 2023

Brands and agencies are paying slower than [the time frames] that the companies further down the supply chain have to pay the publisher. In some cases, the media exec said, it’s a cash flow issue in which an agency waits to get paid and needs the money to cover their own expenses before writing any other checks. Please revise.’

Media 68

Media Ad Tech Agency Food 68

VideoWeek

OCTOBER 6, 2023

Roblox to Expand Advertising Network with Key Hire Roblox, an online gaming platform, is looking to open its advertising network to more brands and agencies. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

NOVEMBER 8, 2022

Given the prevalence of third-party cookies, I feel like we’re so not there on the CTV side [in terms of the development of CTV’s identity infrastructure]. The woman behind making TikTok tick for creative agencies: Krystle Watler is the North America head of TikTok’s creative agency partnerships division. It’s projection.”.

Affiliates 57

Affiliates Ad Ops Audience Ad Inventory 57

Monetize More

SEPTEMBER 30, 2022

In addition to optimizing for the latest formats and demand sources, app publishers should also keep an eye out for these categories: location-based services (LBS), TV, video ads (via mobile web or OTT), and performance-based ads like affiliate links or influencer marketing. Do this and you’ll be bringing in maximum ad revenue consistently.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Automatad Inc.

JANUARY 17, 2022

These strategies include providing the acquired brands ‘instant revenue growth’ through affiliate commerce and including different media brands inside a single CMS. authorities and intelligence agencies as per U.S. W3C groups to start making practical attempts to figure out a reliable post-cookie tech – AdExchanger .

GDPR 52

GDPR Header Bidding Non-Profit Media 52

NewProgrammatic

SEPTEMBER 8, 2021

Since third-party cookies are becoming more and more scarce, cookieless ad formats are the future of privacy-first advertising. They are provided by creative agencies such as Grand Visual and can cost hundreds of thousands of dollars and take years to plan and execute. Contextual advertising. Augmented reality ads.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Single Grain

OCTOBER 14, 2019

The Video Structure that Big Agencies Use to Create Successful Videos. Nike is loyal to its affiliates. They offer an 11% commission rate , a 30-day cookie period, gifts to their partners, and a lot of other perks that you may like as an online merchant. Dive Deeper: 20 Pre-Production Tips to Create Successful Video Content.

Marketing 109

Marketing Fashion Banner Audience 109

VideoWeek

MAY 20, 2022

Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. This marks a second major acquisition for Next 15 this year, following its takeover of Engine UK, another media agency, back in March. The Week For Agencies. 2021 Saw “Unprecedented” CTV Fraud. “A/B

Impressions 52

Impressions Ad Tech Media Agency 52