Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. the New York Times) to sell fake ad inventory. Domain spoofing imitates a premium website (e.g.,

Affiliates 97

Affiliates Marketing CPA ROI 97

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser. percent year-on-year growth in net revenues, but a 1.6 drop in organic revenues.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

Lemonads

SEPTEMBER 10, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Digiday

NOVEMBER 8, 2022

Given the prevalence of third-party cookies, I feel like we’re so not there on the CTV side [in terms of the development of CTV’s identity infrastructure]. The TV ad revenue decline was symptomatic of both lower ad prices and less ad inventory. It’s projection.”. Identity issues. What we’re reading.

Affiliates 50

Affiliates Ad Ops Audience Ad Inventory 50

Monetize More

SEPTEMBER 30, 2022

However, this doesn’t always mean they can provide the best value for publishers’ inventory. Google AdMob, which accounts for the majority of demand for in-app ad inventory, shouldn’t be left behind. Do this and you’ll be bringing in maximum ad revenue consistently. Direct Deals.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52