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Delete third-party cookies: The impact for affiliate marketing

Lemonads

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

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Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years

AdExchanger

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.

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Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

AdExchanger

Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources. The post Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns appeared first on AdExchanger.

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WTF is cookie stuffing?

Digiday

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. Let us explain.

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11 Best Affiliate Networks for Publishers [2023]

Monetize More

This post was most recently updated on January 18th, 2023 The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. By next year, affiliate marketing spending in the U.S. What is an Affiliate Network? How Do Affiliate Programs Work? What is Affiliate Marketing?

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11 Best Affiliate Networks for Publishers [2023]

Monetize More

This post was most recently updated on January 12th, 2023 The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. By next year, affiliate marketing spending in the U.S. What is an Affiliate Network? How Do Affiliate Programs Work? What is Affiliate Marketing?

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TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack

Martech Series

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition.