Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Agencies find and work with publishers and influencers on performance-based campaigns.

Affiliates 97

Affiliates Marketing CPA ROI 97

Digiday

JUNE 8, 2022

Micro-surveying at scale 3 questions with The Washington Post’s Kris Coratti on hosting larger events Cuts at Vice Media Group and Clubhouse, affiliate links’ decelerating revenue growth and more. But that doesn’t necessarily mean we’d be willing to pay more for it on a CPM basis. Micro-surveying at scale.

Audience 56

Audience Media Affiliates CPM 56

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. This is especially powerful for agencies looking to make a positive brand impact. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Digiday

APRIL 26, 2023

Brands and agencies are paying slower than [the time frames] that the companies further down the supply chain have to pay the publisher. In some cases, the media exec said, it’s a cash flow issue in which an agency waits to get paid and needs the money to cover their own expenses before writing any other checks. Please revise.’

Media 64

Media Ad Tech Agency Food 64

VideoWeek

OCTOBER 6, 2023

Roblox to Expand Advertising Network with Key Hire Roblox, an online gaming platform, is looking to open its advertising network to more brands and agencies. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98