Adweek

JULY 29, 2022

Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans.

Audience 263

Audience Advertising Media 263

Ad Monsters

MAY 7, 2024

James Rosewell offers a critical perspective on the CMA’s ongoing scrutiny of Google’s Privacy Sandbox initiatives and its implications for competition and privacy in digital advertising. Here are Rosewell’s insights into the evolving dynamics of digital privacy and its potential ramifications for the industry.

Ad Tech 88

Ad Tech Advertising Marketing Cookies 88

Ad Monsters

DECEMBER 13, 2023

A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns. CTV advertising will top $30 billion in 2024 , a 22% increase over 2023.

Advertising 52

Advertising Communications Media Marketing 52

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted communication. Maintain a low spam rate.

Marketing 104

Marketing Ad Tech Communications Advertising 104

Digiday

APRIL 15, 2024

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. privacy laws might mean for the ad industry at large. WTF is the APRA?

Media 94

Media Marketing Advertising 94

AdvertiseMint

AUGUST 20, 2023

TikTok’s fast-growing user base has helped it cement itself as one of the top advertising platforms. If you are an advertiser wanting to use TikTok ads, it is crucial to distinguish between legitimate promotional efforts and shady schemes before launching your video ad campaign. Are TikTok ads safe? Are They Safe?

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

Media Math

SEPTEMBER 12, 2022

Where are we now in the global digital advertising privacy landscape? A complex global and state level web of privacy regulations has made it a requirement that companies staff and invest in global privacy and security compliance, with an eye to the consumer. But we need to scale our efforts.

Advertising 73

Advertising Media 73

Media Math

SEPTEMBER 12, 2022

US States Privacy Compliance: From Jan 1, 2023 , we will have the beginning of five new US state laws which all have similar definitions of what constitutes “personally identifiable information” which includes persistent IDs used in AdTech. . In 2018, the California Consumer Privacy Act (CCPA ) was a turning point for US state privacy laws.

Advertising 95

Advertising Cookies CPA Marketing 95

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing. A consumer rights notice.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. Managing expectations. “I’m

Advertising 116

Advertising Shipping Retargeting Cookies 116

Ad Monsters

DECEMBER 13, 2023

Acknowledging the intersections of human rights and advertising, the United Nations panel gives a call to action to the advertising industry to use its global impact to positively influence human rights crises worldwide. The advertising industry operates across various platforms: print, broadcast, radio, and digital.

Advertising 52

Advertising Entertainment Cookies Media 52

Ad Monsters

FEBRUARY 13, 2024

Privacy laws came about to protect privacy, but is attribution and frequency capping even a privacy issue? You probably heard that the IAB Tech Lab issued a report expressing significant concerns about Google’s Privacy Sandbox. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

VideoWeek

JANUARY 11, 2023

Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February. The social media giant is overhauling its advertising policy for young users, following concerns over online child safety in the US and Europe.

Advertising 109

Advertising Media 109

All About Advertising Law

OCTOBER 24, 2022

At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. Advertisers should use conspicuous disclosures in the same format or medium used (e.g., entertainment) content.

Media 111

Media Advertising Education Entertainment 111

Basis

JANUARY 17, 2024

While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.) Want to look into the cookieless future?

Social Advertising 75

Social Advertising Advertising Cookies Brand Lift 75

TechCrunch Ads

AUGUST 5, 2022

“Previously, we were limited in how we could apply our 3rd-Party Tracker Loading Protection on Microsoft tracking scripts due to a policy requirement related to our use of Bing as a source for our private search results. We’re glad this is no longer the case. to determine whether an ad click actually led to a purchase).

Ad Click 104

Ad Click Cookies Conversion Advertising 104

InMobi

MARCH 20, 2023

When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to.

Advertising 52

Advertising Conversion Marketing 52

Ad Monsters

MARCH 23, 2023

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences.

Advertising 88

Advertising GDPR Click Through Rate Audience 88

Basis

JANUARY 27, 2023

California: land of sun, surf, Redwoods, Hollywood and, of course, consumer privacy regulations. But today, there’s a new regulatory act in town: the California Privacy Rights Act (CPRA). California’s initial foray into the world of consumer privacy regulation was 2018’s California Consumer Privacy Act (CCPA).

Advertising 70

Advertising Cookies Pop-Up Conversion 70

Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.

Marketing 80

Marketing Cookies Impressions Retail 80

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. This change means that marketers will face the challenge of effectively collecting and utilizing first-party data while maintaining respect for consumer privacy.”

Marketing 128

Marketing Cookies Machine Learning MarTech 128

Basis

JANUARY 24, 2024

And solutions abound for targeting and retargeting potential new customers and attributing their conversions—including inquiries, online applications, scheduled appointments, and more—to advertising campaigns. What are the top considerations for financial services advertisers going into the cookieless future?

Advertising 52

Advertising Marketing Cookies Machine Learning 52

InMobi

JUNE 12, 2023

Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us.

Marketing 98

Marketing Conversion Advertising 98

Digiday

AUGUST 20, 2023

The findings, which have been “vehemently contested” by YouTube owner Google, appear to contravene the media owner’s own policies plus raise questions over how rigorously it meets the requirements of the FTC’s Children’s Online Privacy Protection Act ( COPPA). Continue reading this article on digiday.com.

Ad Targeting 61

Ad Targeting Advertising Media Audience 61

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 100

Cookies Ad Tech A/B Testing CPM 100

Basis

NOVEMBER 21, 2023

At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. And on top of all that, cannabis marketers must comply with a growing matrix of consumer privacy regulations. The result?

Marketing 59

Marketing Pop-Up GDPR Cookies 59

Media Math

JUNE 29, 2023

LinkedIn Twitter Facebook Email In January we shared a blog post with recommendations on how to prepare in 2023 to comply with five US Multi-State privacy laws in California as amended by CPRA, Virginia, Connecticut, Colorado and Utah. Have you implemented Global Privacy Controls (GPC) on your site as required under California?

Advertising 52

Advertising 52

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom. Companies like Factors.ai

Banner 126

Banner GDPR Cookies eCommerce 126

Exchange Wire

AUGUST 23, 2022

Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First Advertising Report. The post IAS Report – Media Experts are Concerned About Changing Policies Impacting Their Digital Media Buys appeared first on ExchangeWire.com.

Media 97

Media Advertising Marketing 97

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

YieldBird

JANUARY 18, 2024

In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency and Consent Framework v2.2 (TCF). It’s all about setting a standard that really values user privacy, and now, Yieldbird’s totally on board with this too. Why TCF v2.2

GDPR 52

GDPR Advertising Ad Tech 52

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. The key to many of these new privacy laws is putting the power to release this data back into the hands of consumers.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JANUARY 10, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. The idea of using telco data in digital advertising is by no means a new one.

Advertising 69

Advertising Ad Tech Retargeting Cookies 69

AdvertiseMint

OCTOBER 31, 2023

Privacy-concerned heavyweights have spoken. Targeted advertising without baking consent leaves a bad taste. This impending cookieless future spells uncertainty for the advertising industry. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Cookies are being crumbled. Cookies at work!

Cookies 98

Cookies Marketing SEO GDPR 98

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. Geo-based targeting is another option that’s often privacy-friendly, as is buying via PMPs, which won’t be affected by cookie deprecation. Since users give this information freely, it’s privacy-compliant.

Cookies 81

Cookies Marketing Machine Learning Audience 81

AdExchanger

OCTOBER 13, 2022

Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.

Ad Targeting 117

Ad Targeting Retail Ad Tech Marketing 117