Martech Series

AUGUST 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that its 6sense Revenue AI platform has been selected as the winner of the “Best Lead Management Solution” award in the fifth annual MarTech Breakthrough Awards.

MarTech 89

MarTech Machine Learning Advertising Marketing 89

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. It’s often the case that marketing is among the first areas of an organization to be impacted by job cuts, and that seemed to hold true this time around. Is it a skill that marketers need to master?

MarTech 99

MarTech Marketing Retail ROI 99

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data.

MarTech 84

MarTech Retargeting Audience Impressions 84

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

MarTech 109

MarTech Audience Conversion Marketing 109

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

MarTech 101

MarTech ROI Marketing Media 101

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Integral Ad Science expanded its Made for Advertising AI-driven solution. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 89

MarTech Conversion Communications Media 89

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. Martech partners.

MarTech 81

MarTech Audience Advertising Marketing 81

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

Audience 104

Audience Advertising Marketing MarTech 104

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Why we care.

Geo targeting 104

Geo targeting Advertising Click Through Rate Mobile Ads 104

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. And now, this week’s roundup of AI-powered martech products, services and additions. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. In your inbox.

MarTech 110

MarTech Conversion Marketing Advertising 110

Martech

FEBRUARY 22, 2024

This is supposed to provide visibility into the impact brand, word of mouth, social media, and other difficult-to-track marketing efforts have on generating leads, providing a more complete picture of marketing performance. It’s Call Reporting offers brands more precise marketing automation capabilities. Get MarTech!

MarTech 88

MarTech Machine Learning SEO CPA 88

Martech Series

DECEMBER 29, 2022

Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. I am the EVP of Sales and Marketing for Strategus.

MarTech 88

MarTech Marketing Audience Advertising 88

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World. Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World.

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Get MarTech!

MarTech 110

MarTech eCommerce SEO Impressions 110

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Get MarTech!

MarTech 100

MarTech Conversion Rate Conversion Marketing 100

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New genAI tools abound in the marketer’s toolbox. They account for a large portion of new solutions in the latest Martech Landscape. GenAI images and text. Image: Meta.

Advertising 100

Advertising MarTech Audience Marketing 100

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

MarTech 82

MarTech Shipping eCommerce Education 82

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

NOVEMBER 23, 2022

Mike Hicks, Chief Marketing Officer at Appspace talks about the various ways through which marketers can further enhance the quality of digital interactions they have with online customers: __. Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

MarTech 95

MarTech Food Cookies Audience 95

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide. Are your martech investments truly paying off? Think about it.

MarTech 89

MarTech Shipping Communications Marketing 89

Martech Series

SEPTEMBER 13, 2022

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth it, the size of your budget (whether small or big) doesn’t have to define your marketing output.

MarTech 93

MarTech Marketing ROI Advertising 93

Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

MarTech 57

MarTech Machine Learning SEO Conversion 57

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. 7 appeared first on MarTech.

MarTech 100

MarTech Conversion Audience Marketing 100

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Get the daily newsletter digital marketers rely on. The customer journey.

MarTech 117

MarTech Conversion Rate Display Advertising SEO 117

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Marketing 93

Marketing Advertising Audience MarTech 93

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns. Get MarTech! In your inbox.

MarTech 100

MarTech Affiliates Retail Brand Awareness 100

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

Machine Learning 94

Machine Learning Advertising Cookies Conversion Rate 94

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

MarTech 112

MarTech Conversion Marketing Audience 112

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. And businesses are eager to get them.

MarTech 91

MarTech Conversion Communications Marketing 91

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

MarTech 107

MarTech Finance Conversion Audience 107

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

MarTech 102

MarTech Healthcare Impressions Agency 102

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. Get MarTech!

MarTech 87

MarTech SEO Conversion Marketing 87

Martech Series

DECEMBER 19, 2022

Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: _. Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. Marketing Technology News: SMS Marketing – An Overview for Modern-Day Marketers.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech Series

FEBRUARY 7, 2023

Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers. Thank you for having me.

MarTech 99

MarTech Media Advertising Agency 99

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers. Image: IAB.

Marketing 104

Marketing Audience MarTech Entertainment 104