Martech Series

SEPTEMBER 13, 2022

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth it, the size of your budget (whether small or big) doesn’t have to define your marketing output.

MarTech 93

MarTech Marketing ROI Advertising 93

Martech Series

DECEMBER 14, 2022

After AdCombo and Taboola had hosted the joint webinar about starting Native ads and maintaining a stable ROI in November, more AdCombo affiliates launched campaigns with Taboola, broadening their opportunities in affiliate marketing. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Native Advertising 118

Native Advertising Affiliates ROI CPA 118

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

MarTech 79

MarTech Shipping eCommerce Education 79

Martech Series

NOVEMBER 23, 2022

Mike Hicks, Chief Marketing Officer at Appspace talks about the various ways through which marketers can further enhance the quality of digital interactions they have with online customers: __. Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Advertising 133

Advertising Marketing ROI Conversion 133

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. It helps you quickly gain confidence in your decisions or avoid a costly misstep with your marketing spend.

ROI 85

ROI Education Audience Marketing 85

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Advertising 95

Advertising eCommerce ROI Audience 95

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Get MarTech! In your inbox.

Marketing 105

Marketing ROI Conversion Retail 105

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. What should marketers do more of through 2023 to drive brand value and customer experiences?

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JANUARY 5, 2023

Linda Shea, Executive Vice President Business Advisory Services at Big Village highlights some of the major trends that will dominate online advertising in 2023: __. Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. As technology continues to evolve, so has online advertising.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Will marketing tech budgets grow in 2023? If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

MarTech 106

MarTech ROI Pop-Up Marketing 106

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Was it the creative?

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 104

Media Marketing Machine Learning MarTech 104

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 122

Marketing Cookies Machine Learning MarTech 122

Martech Series

SEPTEMBER 12, 2022

Curt Larson, Chief Product Officer at Sharethrough chats about a few top practices for online advertisers to focus on in light of today’s changing adtech dynamics: __. Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough….

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

AUGUST 3, 2022

New Report from Analytic Partners outlines the rules for recession-proofing a brand based on analyses of hundreds of billions in marketing spend. during the last recession saw ROI improvements, according to analyses of hundreds of billions in marketing spend. Mike Menkes, SVP at Analytic Partners.

ROI 93

ROI Marketing MarTech Advertising 93

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech Series

NOVEMBER 15, 2022

Marketing in the modern-day scenario is meant to be more performance and ROI driven and for brands that still attribute too many vanity metrics or vanity processes to their marketing efforts, now is as good a time as any to begin tightening overall marketing processes as well as measurement tactics.

ROI 89

ROI Marketing MarTech Healthcare 89

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. Editorial Director. Read more here.

MarTech 103

MarTech Conversion Rate SEO ROI 103

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. They interviewed 348 marketing professionals in the U.S.

Marketing 111

Marketing ROI MarTech Agency 111

Martech

OCTOBER 4, 2022

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. Dig deeper: The secret to building a useful martech stack. Get MarTech! In your inbox.

Marketing 112

Marketing MarTech ROI Advertising 112

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.” Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.” Get MarTech! Why we care.

Advertising 79

Advertising Ad Inventory ROI MarTech 79

Martech Series

DECEMBER 6, 2022

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with.

Marketing 123

Marketing ROI Audience MarTech 123

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Get MarTech!

Marketing 125

Marketing Information Technology ROI Retail 125

Martech

APRIL 19, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. Visit Digital Marketing Depot to download the 101 Guide to Marketing Attributio n from Snowplow.

Marketing 70

Marketing ROI MarTech Advertising 70

Martech Series

NOVEMBER 16, 2022

-The findings come as a survey of the Go Addressable group reveal that the industry initiative has helped to enable a monthly average of 53 billion linear advertising minutes. -Go Go Addressable kicks off its second annual industry addressable advertising conference in New York today.

Advertising 75

Advertising ROI MarTech Audience 75

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Machine Learning 144

Machine Learning Marketing ROI SEO 144

Martech Series

MARCH 6, 2023

Members of Loop Media’s executive team will be participating in various panel discussions to discuss the future of digital out of home (“DOOH”) advertising during the conference, from March 10-12. Saturday, March 11 Jon Niermann, CEO at Loop Media, joins Royal Nasager, VP of Marketing at St. Louis Franchise Ltd.

Media 84

Media Entertainment Advertising ROI 84

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo.

Marketing 90

Marketing Account-Based Advertising Communications MarTech 90

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. “Neon allows advertisers to understand the impact of their media across multiple retailers, moving media investments from a cost center to a revenue driver. .

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

Marketing 117

Marketing Cookies GDPR MarTech 117

Martech Series

NOVEMBER 28, 2022

Should B2B marketers focus on stronger organic marketing plans during a downturn? Or should they revisit better ways to boost their email marketing? Find out more on what the marketing and martech experts are doing in this weekly highlight: __. MarTech Quote-of-the-Week! MarTech QnA with the Expert.

Marketing 90

Marketing ROI eCommerce Retail 90

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse.

Marketing 107

Marketing ROI Agency MarTech 107