Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. Equal advertiser access to Volta’s inventory is made possible by the recently-announced mediation solution offered by Vistar Media, ??a Volta Inc. , a leading global provider of software for digital signage.

Impressions 71

Impressions Media Advertising Retail 71

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

MarTech 99

MarTech Healthcare Impressions Agency 99

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertising 96

Advertising Impressions Media MarTech 96

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! “$416.45

MarTech 60

MarTech SEO Machine Learning Impressions 60

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

ROI 116

ROI Machine Learning Marketing Audience 116

Martech Series

AUGUST 2, 2022

Aleph Group, Inc, a leading global enabler of digital advertising in emerging countries, announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

SEPTEMBER 12, 2022

Curt Larson, Chief Product Officer at Sharethrough chats about a few top practices for online advertisers to focus on in light of today’s changing adtech dynamics: __. Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough….

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 85

Advertising Conversion Rate Conversion Impressions 85

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

OCTOBER 13, 2022

Advertising impressions are delivered from BlueZoo’s BigQuery data warehouse. Out-of-Home advertising companies, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure advertising impressions and quantify unique reach. Bill Evans, BlueZoo’s CEO. Bill Evans, BlueZoo’s CEO.

Marketing 77

Marketing Impressions GDPR MarTech 77

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. ’s Competition and Markets Authority. ’s Competition and Markets Authority. There’s some really good ideas in there to protect privacy and continue with advertising, but they need to be tested properly.

Advertising 96

Advertising Cookies Machine Learning Ad Server 96

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech Series

JULY 14, 2022

Digital marketing is a must for any small business in this day and age. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will ultimately drive results. Over the last six months, this local Texas company has seen over 100K impressions, 5K clicks, and hundreds of conversions.

Marketing 85

Marketing Impressions MarTech Conversion 85

Martech Series

JANUARY 30, 2023

based advertising research organization will support innovation in “meaningful attention” measurement and analysis Eye Square , a leading global provider of market and media research solutions with headquarters in Berlin, is proud to announce its full membership in the Advertising Research Foundation (ARF) beginning in 2023.

Advertising 80

Advertising Impressions Retail MarTech 80

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech Series

NOVEMBER 1, 2022

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV. Study suggests that political advertisers allocate 10-20% of their investment to ad-supported streaming with the remaining investment to traditional TV.

Advertising 88

Advertising Impressions Audience MarTech 88

Martech Series

FEBRUARY 14, 2023

Advertising in the virtual world mimics the brand’s actual world representation. The collaboration between Lemma and Maxamtech will assist global brands in creating an indelible brand impression on untapped audiences through the virtual billboards in the Metaverse, connecting the brand story seamlessly across both realms.

Advertising 94

Advertising Audience Impressions MarTech 94

Martech Series

JANUARY 19, 2023

LookinLA , a leading growth marketing agency based in Los Angeles, announced today the launch of its revolutionary account-based marketing solutions designed to drive business growth and increase revenue. This approach has been proven to be highly effective in increasing sales and revenue for businesses.

Marketing 92

Marketing MarTech Impressions Agency 92

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 116

Cookies Marketing Retargeting CPC 116

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

JANUARY 5, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.

Demand Side Platform 90

Demand Side Platform Advertising Impressions Media 90

Martech Series

OCTOBER 25, 2022

“Through our unique integration with Column6, our Beeswax clients are now able to efficiently identify and reach their desired audiences on CTV devices across the Americas – including the growing Latin America market. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. By 2025, the U.S.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Martech Series

AUGUST 17, 2022

Association in Poland continues to have a significant impact in the market; with its latest Ad Funded Piracy Report showing further, marked reductions in ad-funded piracy in the country. to the Polish ad industry; with the cyber security company providing quarterly updates around trends in ad impressions and revenue.

Marketing 87

Marketing Impressions MarTech Entertainment 87

MNTN

FEBRUARY 10, 2023

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. Now, advertisers are beginning to pay greater attention to Connected TV, a once peripheral advertising platform. Hooking advertisers into CTV advertising.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing 97

Marketing Impressions MarTech Conversion 97

Martech Series

OCTOBER 12, 2022

Comcast Advertising released a new report titled “TV Makes Memories.” TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertising – both traditional and streaming – on the big screen. The results revealed that unaided recall was 2.2x

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

Martech Series

AUGUST 24, 2022

Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. “As

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Get the daily newsletter digital marketers rely on.

Advertising 85

Advertising Manufacturing Ad Inventory Impressions 85

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Click here for survey Get MarTech!

Viewability 96

Viewability MarTech Impressions Advertising 96