Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

MarTech 107

MarTech Healthcare Impressions Agency 107

Martech Series

OCTOBER 18, 2022

an industry-leading electric vehicle (“EV”) charging and media company, announced that all advertisers now have equal and complete access to the Volta Media Network’s full range of programmatic inventory, regardless of which platform they use to buy media. Volta Inc. , a leading global provider of software for digital signage.

Impressions 71

Impressions Media Advertising Retail 71

Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertising 104

Advertising Impressions Media MarTech 104

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! “$416.45

MarTech 66

MarTech SEO Machine Learning Impressions 66

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 94

Advertising Conversion Rate Conversion Impressions 94

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. We sat down with their U.K.-based

Advertising 104

Advertising Cookies Machine Learning Ad Server 104

Martech Series

SEPTEMBER 12, 2022

Curt Larson, Chief Product Officer at Sharethrough chats about a few top practices for online advertisers to focus on in light of today’s changing adtech dynamics: __. Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough….

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. If marketers can achieve more viewable impressions – and also more engagement from those impressions – they may even be able to reduce their ad spend over time.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

JANUARY 30, 2023

based advertising research organization will support innovation in “meaningful attention” measurement and analysis Eye Square , a leading global provider of market and media research solutions with headquarters in Berlin, is proud to announce its full membership in the Advertising Research Foundation (ARF) beginning in 2023.

Advertising 80

Advertising Impressions Retail MarTech 80

Martech Series

NOVEMBER 1, 2022

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV. Study suggests that political advertisers allocate 10-20% of their investment to ad-supported streaming with the remaining investment to traditional TV.

Advertising 88

Advertising Impressions Audience MarTech 88

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. The post Roku introduces Advertising Watermark appeared first on MarTech.

Advertising 94

Advertising Manufacturing Ad Inventory Impressions 94

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Martech Series

FEBRUARY 14, 2023

Advertising in the virtual world mimics the brand’s actual world representation. The collaboration between Lemma and Maxamtech will assist global brands in creating an indelible brand impression on untapped audiences through the virtual billboards in the Metaverse, connecting the brand story seamlessly across both realms.

Advertising 94

Advertising Audience Impressions MarTech 94

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. Now, advertisers are beginning to pay greater attention to Connected TV, a once peripheral advertising platform. Hooking advertisers into CTV advertising.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech Series

JANUARY 5, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.

Demand Side Platform 90

Demand Side Platform Advertising Impressions Media 90

Martech

FEBRUARY 1, 2022

This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. The aim is to provide advertisers with the capability to plan an entire streaming campaign with comparable measurement to traditional TV. Today, Roku, Inc.

Advertising 93

Advertising Impressions Ad Space Audience 93

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

OCTOBER 12, 2022

Comcast Advertising released a new report titled “TV Makes Memories.” TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertising – both traditional and streaming – on the big screen. The results revealed that unaided recall was 2.2x

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. Global CTV impressions in 2020 increased 60% year over year, and CTV accounted for 40% of all video impressions, up from 31% in 2019. Our success together in the U.S. serves as a template for new emerging markets.”. By 2025, the U.S.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Instead, they can manage the reach and traction that ad impressions are making on users and households watching Roku.

Advertising 96

Advertising Impressions Retail Media 96

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Media 115

Media Advertising Audience Ad Exchange 115

Martech Series

AUGUST 24, 2022

Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. “As

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 116

Advertising Shipping Retargeting Cookies 116

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Click here for survey Get MarTech!

Viewability 104

Viewability MarTech Impressions Advertising 104

MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

AUGUST 2, 2022

Aleph Group, Inc, a leading global enabler of digital advertising in emerging countries, announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

OCTOBER 3, 2022

the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID faster than the increase in available impressions. A success for both the buy side and sell side, advertiser spend increased by 61.5% Advertisers leveraging UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. billion impressions between September 2022 and January 2023. Dig deeper: Bid shading costing advertisers $6.6 Get MarTech! Another $0.35 In your inbox.

Demand Side Platform 99

Demand Side Platform Viewability Impressions Ad Tech 99