Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Integral Ad Science expanded its Made for Advertising AI-driven solution. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 110

MarTech Conversion Communications Media 110

Martech

OCTOBER 5, 2023

And now, this week’s roundup of AI-powered martech products, services and additions. Meta launched new generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text. Get MarTech! Way to go, humanity. In your inbox.

MarTech 122

MarTech Conversion Marketing Advertising 122

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. In your inbox.

MarTech 122

MarTech Audience Conversion Marketing 122

Martech

FEBRUARY 22, 2024

Get MarTech! The post AI-powered martech releases: Feb 22 appeared first on MarTech. Eulerity’s updates and enhancements to its marketing automation platform include Custom Dynamic Variables which makes it possible to adjust messaging with data about local market nuances, customer preferences, and regional trends.

MarTech 107

MarTech SEO Machine Learning CPA 107

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Get MarTech!

MarTech 116

MarTech Conversion Rate Conversion Marketing 116

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns. Get MarTech! In your inbox.

MarTech 112

MarTech Affiliates Retail Brand Awareness 112

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards.

MarTech 120

MarTech eCommerce SEO Impressions 120

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

MarTech 105

MarTech Food Cookies Audience 105

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. A typical example of a program in project management is a martech stack optimization initiative. Fuel for your marketing strategy.

MarTech 112

MarTech ROI Marketing Media 112

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Why we care.

Geo targeting 115

Geo targeting Advertising Click Through Rate Mobile Ads 115

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World. Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World.

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Martech

FEBRUARY 8, 2024

It also helps to create culturally relevant content and optimize advertising options for different consumer segments. Viant Technology’s Viant Data Platform is an advertising technology platform. It lets advertisers use privacy-centric and reliable signals in partnership with publishers. Get MarTech! In your inbox.

MarTech 100

MarTech Shipping eCommerce Education 100

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. Are your martech investments truly paying off? Think about it. Think about it.

MarTech 105

MarTech Shipping Communications Marketing 105

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Get MarTech! 7 appeared first on MarTech.

MarTech 114

MarTech Conversion Audience Marketing 114

Martech

JANUARY 11, 2024

MediaGo and Voluum partner to integrate their platforms and offer advertisers access to premium media traffic, high-quality ad placements, and deep learning-based optimization technologies. Get MarTech! The post AI-powered martech releases and news: Jan. 11 appeared first on MarTech. In your inbox.

MarTech 106

MarTech Food Electronics Media 106

Martech

MAY 22, 2023

The state of martech spend. The bad news for the martech space is that no less than 75% of CMOs feel under pressure from other parts of the enterprise to cut their technology spending. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. Get MarTech!

MarTech 112

MarTech Marketing SEO Search Advertising 112

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. They account for a large portion of new solutions in the latest Martech Landscape. The advertiser can also select different text overlays to go with each version.

Advertising 114

Advertising MarTech Audience Marketing 114

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing organizations struggle to take full advantage of their martech stack’s potential.

MarTech 130

MarTech Conversion Rate Display Advertising SEO 130

Martech

AUGUST 31, 2023

Reticle AI’s emotional categorization capabilities and Adelaide’s attention measurement tools help advertisers align creative messages with emotionally congruent digital content, resulting in better resonance and engagement. Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! In your inbox.

MarTech 121

MarTech Finance Conversion Audience 121

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

MarTech 114

MarTech Healthcare Impressions Agency 114

Martech Series

AUGUST 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that its 6sense Revenue AI platform has been selected as the winner of the “Best Lead Management Solution” award in the fifth annual MarTech Breakthrough Awards.

MarTech 89

MarTech Machine Learning Advertising Marketing 89

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. It is designed to simplify the advertising process and streamline reaching customers. Get MarTech! That’s not good. In your inbox.

MarTech 78

MarTech SEO Machine Learning Impressions 78

Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. We used to publish this quarterly and our newest MarTech Innovation Report just came out.

MarTech 124

MarTech Conversion Marketing Audience 124

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech.

MarTech 108

MarTech Conversion Communications Marketing 108

Martech

MARCH 28, 2024

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. Get MarTech! In your inbox.

MarTech 59

MarTech Machine Learning SEO Conversion 59

Martech

AUGUST 24, 2023

While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. Get MarTech! The post AI-powered martech: This week’s releases and research appeared first on MarTech. This is followed by the “Trough of Disillusionment” on the firm’s hype cycle matrix.

MarTech 98

MarTech SEO Conversion Marketing 98

Martech

NOVEMBER 28, 2023

Scrutiny of martech stacks and other investments. One of the most impactful social media channels lost a significant number of advertisers when Elon Musk took over the platform. Take the MarTech Salary and Career Survey appeared first on MarTech. But many of the tasks were previously done by people.

MarTech 109

MarTech Marketing Retail ROI 109

Martech

MAY 21, 2024

Soon, advertisers will be able to upload their brand guidelines, including font, colors and image reference points, to help automatically generate new asset variations that remain on-brand. Retailers advertising through Google Merchant Center will have new tools for editing images. New brand profiles in search. Image: Google.

Advertising 121

Advertising Marketing Retail Ad Inventory 121

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 114

Machine Learning Advertising Cookies Conversion Rate 114

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. The brands we work with to measure advertising want to know if AVOD works.

MarTech 113

MarTech Agency Banner Brand Awareness 113

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Search Advertising 113

Search Advertising Advertising Click Through Rate Machine Learning 113

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. Co-op advertising funds. You must understand what you want to achieve with your martech.

MarTech 102

MarTech Communications Marketing Conversion 102

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. pic.twitter.com/DWgxdkkjPe — Jordi Ribas (@JordiRib1) March 11, 2024 Get MarTech!

Advertising 108

Advertising MarTech Agency Marketing 108

Martech

AUGUST 3, 2023

Customers can now use AI-powered predictive analytics to maximize return on advertising spend. Get MarTech! The post The latest AI-powered martech products, platforms and additions appeared first on MarTech. AUDIENCEX expanded the capabilities of its AXi, its AI-powered campaign performance platform. In your inbox.

MarTech 98

MarTech SEO Communications Marketing 98

Martech Series

FEBRUARY 7, 2023

Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers. Thank you for having me.

MarTech 99

MarTech Media Advertising Agency 99

Martech

APRIL 13, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It automatically finds and dynamically modifies audience segments every five minutes and uses data from that to provide advertisers with actionable household-level insights.

MarTech 103

MarTech Audience Marketing Media 103

Martech

FEBRUARY 15, 2023

Were Facebook and its martech enabled advertisers out to get him and his marriage? When it comes to martech practitioners, we should ask ourselves what content and engagement strategies we employ to drive sales. The same goes for us in the martech space. Get MarTech! How are we contributing to such problems?

MarTech 108

MarTech Conversion Rate Conversion Ad Targeting 108