Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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Cookies Marketing CPA GDPR 116

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing 120

Marketing GDPR MarTech Cookies 120

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

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Marketing Cookies GDPR MarTech 117

Martech Series

OCTOBER 13, 2022

Advertising impressions are delivered from BlueZoo’s BigQuery data warehouse. Out-of-Home advertising companies, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure advertising impressions and quantify unique reach. Minute-grain impression data are maintained in a BigQuery data warehouse.

Marketing 77

Marketing Impressions GDPR MarTech 77

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? And how can marketers drive better engagement through improved micro-segmentation practices? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. MarTech QnA with the Expert. Read More !

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Marketing GDPR MarTech Affiliates 88

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

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Marketing GDPR Cookies Education 101

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Apple’s most recent initiative, Private Click Measurement on iOS 17 , is a step in the direction of controlling tracking parameters that marketers have relied on for years.

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Banner GDPR Cookies eCommerce 121

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 89

Entertainment Marketing Data Management Platform Demand Side Platform 89

Martech Series

FEBRUARY 28, 2023

The report evaluated Mintegral, Mobvista’s programmatic advertising platform, XMP, a cross-channel media buying platform, and its data analytics, SaaS and cloud computing technology. Mobvista , a leading global mobile technology company, recently obtained the SOC2 Type 2 and SOC3 reports issued by an international accounting firm.

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GDPR MarTech Marketing Media 87

Martech

FEBRUARY 9, 2022

NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. There were a handful of agency marketers and a couple of publishers. Processing.Please wait.

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Agency Marketing GDPR Cookies 90

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. I see video streaming, augmented reality (AR) and podcasts as the main trends that every marketer will use at least once in the coming years.

MarTech 52

MarTech Advertising Audience Agency 52

Ad Monsters

JANUARY 9, 2024

Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. Now, let’s see what advertisers are saying about it. A few months back, AdMonsters explored how it will impact publishers.

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Advertising GDPR Retargeting Ad Targeting 58

Martech

AUGUST 25, 2023

Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework.

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Marketing Machine Learning Conversion GDPR 95

Martech

JULY 5, 2023

Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. Marketers don’t have to worry about this happening in the U.S., Get MarTech!

GDPR 94

GDPR Cookies MarTech Media 94

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Affiliates 96

Affiliates Marketing CPA ROI 96

Clearcode

JANUARY 18, 2022

Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. Instead of making your marketing efforts easier, all these decentralized data silos make it harder. Create a repository of GDPR consent decisions.

Advertising 52

Advertising Retargeting Marketing Communications 52

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. Top reasons for RMN advertising. Why we care. Data accuracy. Increasing budgets.

Retail 110

Retail Media Cookies GDPR 110

Martech Series

JULY 8, 2022

Geo-location and raw movement data are now available in the Aqfer Marketing Data Platform to enhance hyper-targeted, location-based advertising initiatives. Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Irys, an emerging leader in the geospatial and movement data field.

GDPR 88

GDPR MarTech Retail Audience 88

Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. ” Marketing Technology News: Gratitude: The Secret Marketing Sauce You’re Not Using, But Should Be. “Privacy and data integrity are of paramount concern to all Oktoposters.

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GDPR Social Advertising MarTech Media 93

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). Go grab a celebratory cup of coffee!

GDPR 99

GDPR Marketing MarTech Advertising 99

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Marketing Technology News: Horizon Media Selects PubMatic as Exclusive Partner to Provide Advertisers with Data-Driven Advertising at Scale.

Communications 89

Communications GDPR Conversion MarTech 89

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement.

Cookies 108

Cookies GDPR Click Through Rate Advertising 108

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

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Data Management Platform Cookies GDPR Machine Learning 89

Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Why we care. Privacy and transparency are critical values for the ad industry and for digital citizens.

GDPR 94

GDPR Ad Space Communications MarTech 94

Martech

MARCH 25, 2022

Late last week, the European Union finalized the specifics of the Digital Markets Act. The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms.

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GDPR MarTech Marketing Media 112

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. For the 12 months ending June 2020, call volume increased 35% and continues to track 27% higher than pre-pandemic levels. AI-driven speech analytics.

Machine Learning 95

Machine Learning Marketing Conversion SEO 95

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Pre-built connections to martech/adtech platforms. Client ownership of first-party data.

Cookies 94

Cookies Mobile Ads GDPR MarTech 94

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Cookies 101

Cookies Advertising GDPR MarTech 101

Martech Series

OCTOBER 6, 2022

The world’s most advanced in-game advertising platform Anzu.io , and Lumen Research , an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising.

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Viewability Audience Entertainment GDPR 87

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. What is Google Analytics 4? Does GA4 use cookies? Yes and no.

Agency 81

Agency Cookies Marketing First-Party Cookies 81

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

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Conversion Rate Cookies A/B Testing ROI 115

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. This increases the flexibility of server location (i.e.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Still, the explosion in U.S.

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GDPR Cookies Marketing MarTech 97

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 109

Digiday

JULY 7, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers’ traditional partnership models. For this reason, Goodway Group has purchased Canton Marketing Solutions, a four-year-old consultancy headquartered in the U.K.,

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Agency Marketing GDPR Ad Tech 58