Adweek

OCTOBER 11, 2022

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

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Media Display Advertising Advertising Marketing 325

Adweek

JUNE 4, 2024

In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience officer at Reddit. They discuss the importance of mission-driven work, leveraging community engagement for brand affinity, and utilizing AI to enhance user and advertiser experiences.

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Adweek

APRIL 24, 2024

As Tesla's sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and chief executive Elon Musk declared the business was set to "give advertising a go" having eschewed it for 20 years.

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Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

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Adweek

APRIL 16, 2024

Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That's down from 40 months in 2022.

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Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

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Advertising Marketing Geo targeting Retail 111

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Retailers advertising through Google Merchant Center will have new tools for editing images. Search ad experience.

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Advertising Marketing Retail Ad Inventory 112

Adweek

MARCH 27, 2024

Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11.

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Ad Rants

JUNE 6, 2024

If so, you need to know how to market them effectively. Keep reading to see six ways to market and sell your handmade products. So, if marketing your handmade products business, you must use social media to find and engage with consumers. That'll help you focus on digital marketing in a way that boosts your upside potential.

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Marketing Communications SEO Media 212

Adweek

APRIL 30, 2024

T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens.

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The Ad Tech Blog

JUNE 8, 2024

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Here are key takeaways: Transparency and accountability are crucial in AI-driven marketing to build trust with consumers.

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Advertising GDPR Education Marketing 130

Adweek

JUNE 13, 2024

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields.

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Adweek

JUNE 13, 2024

To some marketing mavens, humor has always been in vogue. But they say the slapstick, snide, whimsical, dark or irreverent campaigns that creatives love to produce--and consumers often turn into viral hits--have yet to get their props from the granddaddy of advertising awards shows.

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Adweek

SEPTEMBER 28, 2023

Inclusivity is a pillar of marketing. This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align. And as the Latinx population in the U.S.

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Adweek

FEBRUARY 1, 2023

This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces.

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Advertising Marketing Agency 278

Adweek

OCTOBER 5, 2022

Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large, the industry was slow to adapt to the digital landscape.

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Adweek

JUNE 23, 2022

Havas Media Group claimed the top spot on LinkedIn's list of the 25 Top Companies in Marketing and Advertising, which was released this week.

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Advertising Education Marketing Media 299

Adweek

FEBRUARY 2, 2024

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? Safe, lazy, boring," one observer called the crop of ads last year.

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Advertising Marketing 328

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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Advertising Marketing Education Audience 105

Adweek

MAY 29, 2024

One of its latest innovations is the introduction of Generative AI Search, a revolutionary tool that has the potential to impact publishers, advertisers and the marketing industry significantly. In recent years, Google has been at the forefront of pushing the boundaries of what is possible.

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Adweek

MARCH 5, 2024

B2B advertising is boring. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then.

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Marketing Advertising Media 352

Adweek

MAY 1, 2024

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video.

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Adweek

MARCH 14, 2023

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test.

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Marketing Advertising Agency 279

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

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Adweek

JUNE 11, 2024

Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM's This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1

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Adweek

JANUARY 17, 2024

marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade.

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Adweek

MAY 21, 2024

Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new interface.

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Adweek

JANUARY 11, 2024

In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu. Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season.

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Adweek

FEBRUARY 15, 2024

If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence. While marketing executives.

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Adweek

APRIL 11, 2024

Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We We are delighted to welcome.

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Advertising Video Ads Marketing 304

Adweek

JANUARY 17, 2024

The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced economies. However, the chief executive of the World Federation of Advertisers (WFA), Stephan Loerke, says that marketers are excited.

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MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

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Advertising Marketing Retargeting CPA 98

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

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Pharmaceuticals Healthcare Advertising Marketing 88

MNTN

FEBRUARY 20, 2024

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?

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Advertising Marketing Audience AutoMobile 93

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

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Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. What Is YouTube TV? people in 2023—bringing the platform to a whopping 6.3m

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Advertising Marketing Click Through Rate Conversion Rate 105

AdPulp

JANUARY 4, 2024

That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob […] The post Influential Voices in the Marketing and Advertising Industry Today appeared first on Adpulp.

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