Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing 85

Marketing eCommerce Pop-Up Communications 85

Martech Series

NOVEMBER 30, 2022

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. ” Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award. ” Reinvesting in technology and talent.

Marketing 84

Marketing Display Advertising SEO Manufacturing 84

Martech Series

OCTOBER 28, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and Principal Analyst Laura Ramos will be the guest speaker in a live webinar on November 17th designed to help B2B marketers generate higher volumes of qualified leads and improve KPIs.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. European Commission opens investigation into possible anticompetitive conduct by Google and Meta, in online display advertising – European Commision.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Martech Series

JUNE 22, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.”

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech Series

NOVEMBER 21, 2022

Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore there is more demand than ever to understand the creative levers linking attention to brand performance.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Martech Series

SEPTEMBER 2, 2022

Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). And how is it different from the conventional or digital marketing we have known for decades? In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party. What is it?

Marketing 101

Marketing SEO Finance Display Advertising 101

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Finance 101

Finance Marketing Display Advertising Search Advertising 101

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Retargeting 80

Retargeting Retargeting platforms Conversion Rate Conversion 80

Martech Series

JANUARY 26, 2023

Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform Shopify. link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

MARCH 2, 2023

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech

MAY 18, 2023

Display and CTV. Connected TV (CTV) advertising keeps charging ahead. To give some perspective, over half (55%) of digital spending is in display ads whose revenue is expected to grow 7.9% Social display, on the other hand, is projected to see a growth increase of only 3.4% Get MarTech! of total U.S. In your inbox.

Retail 104

Retail Display Advertising Media MarTech 104

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives. Marketing Technology News: How WebOps Matters to Marketing Success.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE introduces the next generation of account-based marketing (ABM) with the general availability and official worldwide release of CIENCE GO Digital. Market Acceptance. Unique Functionality.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. Why first-party data collection should be a priority for marketers.

Display Advertising 108

Display Advertising MarTech Impressions Marketing 108

Martech Series

JULY 11, 2022

High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Retail 79

Retail Food Display Advertising MarTech 79

Martech Series

AUGUST 3, 2022

Consumers have low levels of trust for social media advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals. According to Cheetah Digital’s new Digital Consumer Trends Index, 67% of consumers do not trust the advertising they see on social media platforms. Email is a trusted channel.

Media 75

Media Display Advertising MarTech Advertising 75

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Machine Learning 104

Machine Learning Marketing Demand Side Platform Display Advertising 104

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech Series

JULY 11, 2022

Mapp chosen to integrate customer intelligence at the core of the company’s marketing. Mapp , a leading provider of insight-led customer experiences, has announced LloydsPharmacy has selected its insight-led solution to integrate customer intelligence at the heart of its marketing. The benefits of Mapp’s offering.

Healthcare 77

Healthcare Display Advertising MarTech Media 77

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. This year marks the 20th anniversary of Facebook.

Media 77

Media Display Advertising MarTech Marketing 77

Martech

JULY 19, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. Get MarTech! Q: Why did you go with Citigroup?

Communications 92

Communications Display Advertising MarTech Food 92

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. Click here to download! At what level in the organization will it be managed?

MarTech 100

MarTech Display Advertising Communications Marketing 100

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO.

Machine Learning 94

Machine Learning Display Advertising MarTech SEO 94

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Machine Learning 98

Machine Learning Display Advertising SEO Education 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

FEBRUARY 21, 2023

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see? Google, Meta, Apple and Amazon faced more antitrust investigations relating to anti-competitive behavior in the digital advertising industry.

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., which seems increasingly likely. What’s going on?

Advertising 103

Advertising Impressions Demand Side Platform Conversion 103

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising? What Is the OpenRTB Protocol?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Where Did Retail Media Come From?

Retail 59

Retail Media eCommerce Audience 59

Martech

JANUARY 10, 2024

“More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they’re losing out on pipeline and revenue,” said Tony Uphoff, president of Pipeline360, in a release. .

Media 104

Media Display Advertising MarTech Marketing 104

Clearcode

MAY 10, 2023

In this video, Michael Sweeney , Head of Marketing at Clearcode , spoke to Juan Baron , Director Business Development & Strategy (media & adv) at Decentriq about the various use cases of a data clean room and how data scientists use Decentriq to analyze data in a highly secure and privacy-compliant way.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. Better email marketing practices will result in an improved user experience and more effective email strategies. Get MarTech! In your inbox.

SEO 110

SEO Display Advertising MarTech Marketing 110

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To meet these expectations, advertisers must create relevant ads at scale while ensuring the workload remains manageable.

A/B Testing 97

A/B Testing Conversion Audience ROI 97

Martech

DECEMBER 21, 2021

When cloud-based visual merchandise software company One Door teamed up with marketing platform Influ2 to reach B2B customers, they used performance data to improve their current and future campaigns. The harsh reality for all of us is that everyone is not in the market for your product at the same time,” he added.

Impressions 106

Impressions MarTech Retail Audience 106