VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. It’s no secret that whenever an advertiser buys an impression, there’s every chance it might end up completely ignored.

Advertising 72

Advertising Machine Learning Viewability Media 72

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Martech Series

AUGUST 4, 2022

This audit was carried out using the 114 control items in 14 areas of the ST2 on-site audit and the conformity required in 26 requirements in 10 areas of the ST1 document audit, both of which were registered with the TQCSI certification body, which is a joint accreditation body of Australia and New Zealand.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

VideoWeek

JUNE 30, 2022

” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact. The IAB’s first set of in-game ad specifications was released back in 2009 – right at the dawn of programmatic advertising, before in-play ads were really established.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Martech Series

FEBRUARY 14, 2023

“Beth-Ann’s deep digital marketing expertise and impressive digital transformation experience will be invaluable to Infillion as we continue to lead clients through the complexities of the digital media ecosystem and accelerating demands to transform the advertising experience.”

Impressions 87

Impressions Media MarTech Advertising 87

AdvertiseMint

JULY 17, 2023

He worked as a professional builder, so it’s easy to see why his body is strong and muscular. Steve focuses solely on muscle-building scenarios and regularly posts fitness videos showcasing his impressive muscles. Additionally, her dance videos are both exhilarating and effective for toning your body. million likes.

Impressions 52

Impressions Entertainment Social Advertising Media 52

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. Top reasons for RMN advertising. Why we care. Data accuracy. Challenges to RMN growth.

Retail 124

Retail Media Cookies GDPR 124

Clearcode

SEPTEMBER 7, 2022

But will the programmatic advertising industry treat it as a temporary trend, or will it stay with us for a longer time? A report published by fifty-five calculated the total emissions for a mock digital advertising campaign came to 323 tons of CO2eq, which is roughly the annual carbon footprint of 16 American citizens. Key Points.

Advertising 52

Advertising Viewability Impressions Ad Server 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Automatad Inc.

NOVEMBER 23, 2023

This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. They help them analyze, strategize, and deliver better digital advertising campaigns. The key players on the source and demand side are publishers, advertisers, users, and adtech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

MNTN

AUGUST 4, 2022

TV advertising is smarter, measurable, and fully targetable now thanks to Connected TV. It has completely changed the playing field for advertisers—so what does that mean for law firms like yours? But much like our laws are constantly updating and changing, so too does the world of advertising. Objecting the Old Methods.

Advertising 52

Advertising Audience Ad Inventory Entertainment 52

Digiday

OCTOBER 31, 2022

In other words, what was supposed to quell advertisers’ concerns has instead made for mixed reviews from media buyers. “Behaving the same way won’t work for a company funded by advertisers that want eyeballs and not controversy.” 3 Questions with Alex Griffin, CMO at Swiss sportswear brand On.

Advertising 67

Advertising Marketing eCommerce Brand Awareness 67

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? What is it about Facebook advertising that makes it work so astonishingly well?

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

VideoWeek

SEPTEMBER 26, 2022

French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth. The second pillar is a continued push on its addressable TV advertising offering, which was launched in full at the beginning of last year. Progress on sustainability.

CPM 75

CPM Impressions Advertising Media 75

Paleo AdTech

DECEMBER 10, 2023

It was widely noticed and adopted by industry bodies such as the IAB. His vision was to develop a platform that could combine online and offline impression and sales data in a unified framework, to determine the ultimate drivers of ad effectiveness and consumer motivation. You can find the full study here.)

Marketing 52

Marketing Entertainment Impressions Conversion 52

Basis

NOVEMBER 21, 2023

While navigating these various regulations might feel like reefer madness, marketers can minimize overwhelm by approaching them in four tiers: Federal, state, platform-specific, and from a general advertising compliance standpoint. advertising policy prohibits ads that promote cannabis sales. For example: Facebook’s U.S.

Marketing 59

Marketing Pop-Up GDPR Cookies 59

Digiday

APRIL 20, 2023

They’ve never liked the fact that the same companies scanning their pages for contextual signals on whether advertisers should advertise there are also selling those signals to advertisers to advertise there. That power rests with advertisers. They don’t have much leverage.

Ad Tech 66

Ad Tech Impressions Conversion Advertising 66

VideoWeek

JULY 17, 2023

But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. And earlier this year the World Wide Web Consortium (W3C), a body which creates standards for the open internet, publicly rejected Topics API.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

VideoWeek

MAY 15, 2023

When an advertiser is offered a digital video ad impression via programmatic trading tools, they get passed a lot of information to help them understand what exactly it is they’re being sold. Some of this information is about the seller: who they are, and what content the impression appears alongside.

Impressions 59

Impressions Video Ads Banner Advertising 59

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are more efficient than traditional metrics like impressions and clicks. Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.” “Outside the U.S.,

Cookies 61

Cookies Demand Side Platform Ad Tech Education 61

MobileAds

DECEMBER 1, 2020

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of success with the advertisers. The highest bid DSP wins the impression.

ROI 52

ROI Retargeting Impressions Audience 52

PubMatic

NOVEMBER 1, 2023

What does the establishment of a responsible digital advertising supply chain and ecosystem really mean? It’s time for the digital advertising ecosystem to embrace progress in place of perfection. And how can we get started in a real, measurable way? Here’s what that can look like in concrete terms.

Ad Tech 52

Ad Tech Ad Server Food Impressions 52

Martech Series

SEPTEMBER 28, 2022

You can see the result for yourself; he depicts an animal with rigid plates covering its body like sheets of armor. Given the fast pace of today’s digital marketing and advertising sectors, is there a way to put the product team in the driver’s seat? In a way, building software isn’t too different.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

MNTN

OCTOBER 27, 2022

From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness. Gen Zs and Millennials, on the other hand, were much less engaged by these advertisements. Beloved pop group Coldplay has even done its part to go green. trillion in purchasing power.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Fleas can jump eight inches, 150 times their body height.

Machine Learning 107

Machine Learning Conversion Geo targeting Audience 107

More About Advertising

SEPTEMBER 14, 2015

A while back we weren’t too impressed by Holmes Hobbs Marcantonio’s debut ad for Newsworks, the newspaper marketing body. Not that there was anything wrong with it, it just seemed too polite to tackle what is, for many newspaper groups, a desperate problem. Namely, the press is becoming marginalised.

Impressions 60

Impressions Marketing Media Agency 60

Digiday

SEPTEMBER 15, 2022

One that seems to be sticking around is attention metrics, which aims to measure the attention paid to advertising as a means of determining business outcomes. In the never-ending search to better optimize media buying and planning, many new tools have come and gone. Will the next step be that it’s just a checked box in the UI?”

Viewability 61

Viewability Impressions Media Agency 61

VideoWeek

SEPTEMBER 26, 2023

A consortium of trade groups has published a definition of ‘Made for Advertising’ (MFA) websites, bringing a standardised set of characteristics to a contentious topic in the industry. The consortium includes the ANA, the 4A’s, the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA).

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Paleo AdTech

DECEMBER 15, 2021

It was widely noticed and adopted by industry bodies such as the IAB. His vision was to develop a platform that could combine online and offline impression and sales data in a unified framework, to determine the ultimate drivers of ad effectiveness and consumer motivation. You can find the full study here.).

Marketing 52

Marketing Entertainment Impressions Conversion 52

Lemonads

AUGUST 12, 2021

In this article we will explain what Facebook ads are, what can you advertise on Facebook and we will focus on what the Facebook ad library is, and how to leverage the tool for your future campaigns. Awareness Exactly as it sounds, is bringing awareness to the company that is advertising. What are Facebook ads?

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Digiday

APRIL 24, 2023

Its newfound status as a cause celebre is in no small part due to the efforts of ad tech veteran, Brian O’Kelley, CEO of carbon emission measurement firm Scope3, who recently told attendees at the Green Media Summit that programmatic advertising has “a huge environmental impact.”

Ad Tech 47

Ad Tech Banner Media Impressions 47

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. The growth the programmatic marketplace is experiencing is undeniable, as it becomes a mainstay of digital advertising. By 2017, U.S.

Viewability 52

Viewability Impressions ROI Rich Media 52

Automatad Inc.

APRIL 6, 2022

Advertiser Perceptions surveys the current state of ad measurement. It has also encouraged industry associations to facilitate collaborative tests across the industry and aggregate common feedback themes while promising to work closely with regulatory bodies to ensure the priorities of the ecosystem and users remain at the forefront.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. The Network Advertising Initiative (NAI) has implemented a new set of standards for location data companies. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

MAY 1, 2023

3 Questions with Caroline Gregory, global brand director of Axe body spray To promote a new product earlier this year, Axe launched a ratio campaign to get in front of Gen Z. The numbers [of impressions] go up every moment. Persona and humanity across social wasn’t as front and center.”

Marketing 68

Marketing Audience Conversion Agency 68