Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 97

Advertising CPM Agency Ad Inventory 97

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

Viewability 52

Viewability CPM Fill rate Impressions 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

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Advertising Ad Exchange Marketing Ad Space 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

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Advertising Ad Ops Ad Inventory Header Bidding 52

Ad Ops Hero

JANUARY 25, 2021

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. We are going to discuss key advertising metrics in this article that helps to analyze the effectiveness of each ad campaign that are running on the websites. Advertising Metrics.

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CPC CPL Advertising CPM 52

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 74

Advertising Impressions CPM Cookies 74

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Display Advertising Rich Media Banner Advertising 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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Advertising Video Ads Banner Display Advertising 98

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. If impressions are more than 100 and CTR is less than 10%, the source will be automatically “blacklisted.”

CPC 111

CPC Demand Side Platform CPM Media 111

Ad Monsters

DECEMBER 7, 2023

It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Advertisers Use Too Many SSPs, Which Makes Accountability Difficult The average advertiser uses 19 SSPs, while some use as many as 53.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. billion in advertising money alone.

CPM 52

CPM Impressions CPC CPA 52

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

Advertising 99

Advertising Video Ads CPM Viewability 99

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

AdvertiseMint

JULY 3, 2023

Are you curious about the cost of advertising your business on TikTok, one of the fastest-growing social networks? Moreover, understanding these expenses is essential to creating a successful ad campaign, whether starting with digital advertising or looking to expand into new markets. CPM stands for cost per mile.

CPC 59

CPC CPM Click Through Rate Impressions 59

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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CPM Header Bidding Ad Space Impressions 52

AdvertiseMint

FEBRUARY 22, 2024

Facebook isn’t just a social networking platform ; it’s an advertising powerhouse. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Below are the factors that affect Facebook advertising costs: 1.

CPC 52

CPC CPA CPM Impressions 52

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. For publishers, the major concern is whether their CPMs will tank. The CPM does not falter. Specifically for food & drink, tech, insurance, and telecom advertiser verticals. .

Cookies 97

Cookies CPM Food Ad Tech 97

Monetize More

FEBRUARY 16, 2023

The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit. Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold.

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Ad Exchange Ad network Ad Inventory Impressions 98

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served.

Header Bidding 82

Header Bidding CPM Fill rate A/B Testing 82

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Ah, Black Friday, the shopping extravaganza of the year!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare 74

Healthcare Media Advertising CPM 74

Kevel

MARCH 28, 2022

Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Your choices have real consequences: if costs are too high, advertisers won’t continue spending. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA.

CPC 52

CPC CPM CPA Impressions 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Well, the higher your RPM, the more money you’ll make per thousand impressions. Some networks have higher-paying advertisers, which can lead to a higher RPM for publishers.

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Ad network Click Through Rate CPM Impressions 52

AdvertiseMint

AUGUST 13, 2023

Types of TikTok ads TikTok offers various ad formats to advertisers. Spark ads: These special ads allow advertisers to combine original TikToks into ads. Huge untapped audience: TikTok has a following in countries where Facebook and Instagram are less popular, which allows advertisers to reach an untapped audience.

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Click Through Rate CPM Conversion Rate Audience 52

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

JANUARY 30, 2024

got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness.

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Cookies Marketing Retargeting CPC 120