Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. CPM is still the popular pricing model used in digital advertising.

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Advertising Marketing Ad Exchange Retail 116

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

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Header Bidding CPM Ad Inventory Click Through Rate 73

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

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Advertising CPM Agency Ad Inventory 96

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Display Advertising Rich Media Banner Advertising 52

Ad Monsters

DECEMBER 21, 2023

If you see an ad tech term and are still thinking, WTF?!!! Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. This is the place for you.

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Header Bidding Viewability CPM Impressions 59

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. CPM, only those advertisers who are willing to pay $2.00

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Header Bidding CPM Fill rate A/B Testing 82

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

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Advertising Impressions CPM Cookies 74

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

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Ad Inventory Viewability CPM Video Ads 40

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Martech

MAY 18, 2022

In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. We will cover: What are video ads?

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Advertising Video Ads CPM Viewability 105

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

JANUARY 29, 2023

So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

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Header Bidding Ad Server Ad Exchange Ad Inventory 52

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Essentially, it’s a metric that helps publishers compare different ad networks’ performance and types. One important factor is the type of ad you’re displaying.

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Ad network Click Through Rate CPM Impressions 52

Automatad Inc.

MAY 9, 2023

What Is Google Ad Exchange (Google AdX)? Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. But, unlike AdSense, Google Ad Exchange is a platform that cannot be simply integrated into a website. How to Sign Up for Google AdX Account?

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Ad Exchange Header Bidding Impressions Ad Inventory 52

Kevel

MARCH 28, 2022

As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend.

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CPC CPM CPA Impressions 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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Advertising ROI Ad Exchange Non-Profit 64

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? PubMatic 7.

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PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. It's normal for marketing and ad spending to decrease when the economy starts to slow down. Facebook and Google recently reported that they are seeing advertiser pullbacks. During the 2008 recession, ad spending in the U.S. dropped by 13%. There are deals to be had.

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Advertising Conversion Rate Retargeting Audience 52

Ad Ops Hero

JANUARY 25, 2021

However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively. Let us look in to how an advertiser wins the RTB auction using the platforms. Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction.

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Ad Exchange Ad Server CPM Impressions 52

Digiday

JANUARY 31, 2023

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. 2021, which was even with the average CPM in Jan. 2023, however, the average CPM took a $0.20 2020 was $1.45, $0.04

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CPM Impressions Media Ad Inventory 65

InMobi

SEPTEMBER 19, 2018

WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Do high value advertisers ever pay more for high quality ad inventory?

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm.

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Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

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Header Bidding Viewability Ad network CPM 52

YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

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Header Bidding A/B Testing CPM Ad Inventory 98

Paleo AdTech

DECEMBER 10, 2023

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. However, it sold advertising based on performance goals, usually clicks (CPC). Its business model was simple, if difficult to execute.

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Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Header Bidding Impressions Ad Inventory Machine Learning 52

Brid.tv

MARCH 2, 2023

Profitable — Oustream ad units give an alternative ad inventory to publishers who can’t afford to source video or don’t have a video library of their own. More Viewable — Outsream video ads perform overwhelmingly well in terms of ad viewability , most likely due to their flexibility (positioning).

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Video Ads Non-Profit Viewability Banner 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Monetize More

OCTOBER 13, 2022

As more publishers face questions around inventory management and rising eCPMs, they’re looking to dynamic pricing as a solution. Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Best Price for your ad inventory. Price Floor Optimization.

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Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. CPM is one among them. What Is CPM? How Is CPM Calculated?

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CPM Ad Inventory Impressions CPL 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

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Monetize More

JUNE 22, 2022

Stay tuned to discover your future interstitial ad network partner by going through this post. Following are the best mobile ad networks for serving interstitial ads in 2022: 1. AdMob or Google Ads for Interstitial Ads. If you’re not new to programmatic advertising, you may know a little about Google AdMob.

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