AdPushup

JUNE 18, 2023

Are you looking to optimize your online advertising strategy and maximize your revenue potential? Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite of features to help you effectively manage and monetize your digital ad inventory.

Impressions 52

Impressions Ad Inventory Advertising Marketing 52

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Publishers include Discovery and FOX.

Advertising 90

Advertising Manufacturing Ad Inventory Impressions 90

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

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Advertising Ad Ops Ad Inventory Header Bidding 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Advertising Marketing Ad Exchange Retail 110

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Ad Exchange also gives publishers access to a large pool of advertisers integrated with Google Ad Manager, higher demand, better CPMs, and more.

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MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

MNTN

DECEMBER 12, 2023

They control the ad inventory within their apps and are therefore key gatekeepers for CTV ads. Demand-Side Platforms Demand-side platforms (DSPs) are the tools advertisers use to buy ad inventory across the CTV landscape. This type of CTV inventory is most common on streaming platforms like YouTube. (A

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

PubMatic

SEPTEMBER 28, 2022

As spend grows in connected TV (CTV) and over-the-top (OTT) advertising, so, too, do the tactics that allow advertisers to capitalize on these channels. Content object signals are one of the latest tools publishers and advertisers can use to enhance contextual targeting. advertisers—78%. In fact, two-thirds of U.S.

Advertising 75

Advertising Video Ads Impressions Ad Inventory 75

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. This prevents advertisers from bidding below the publisher’s value, ensuring a fair pricing system.

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Machine Learning Ad Inventory Impressions Marketing 98

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Display Advertising Rich Media Banner Advertising 52

YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% increase in ad spend, reaching an overall valuation of €90.1

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% increase in ad spend, reaching an overall valuation of €90.1

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Ad Exchange Impressions Ad network Ad Space 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Media 114

Media Advertising Audience Ad Exchange 114

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Martech Series

OCTOBER 3, 2022

the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID faster than the increase in available impressions. A success for both the buy side and sell side, advertiser spend increased by 61.5% Advertisers leveraging UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

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Advertising CPM Agency Ad Inventory 97

Basis

DECEMBER 1, 2023

The 2024 US election cycle is poised to be quite the ride for political advertisers. Amidst these complexities and record-setting election ad spend—projected at a whopping $12 billion —political advertisers must have the latest strategies and insights to plan and execute winning campaigns.

Advertising 54

Advertising Ad Inventory Audience Impressions 54

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. CPM is still the popular pricing model used in digital advertising.

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Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. CPM is still the popular pricing model used in digital advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs are integrated into multiple ad exchanges.

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Playwire

MAY 23, 2023

Key Points Viewability is a metric by which publishers and advertisers can gauge the value of ad inventory. It demonstrates the percentage of impressions that were viewed by site visitors and helps advertisers determine the amount they should spend on ads on your site.

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Viewability Ad Inventory Impressions Advertising 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

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Advertising Impressions CPM Cookies 74

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. “We believe this is the future of ad-supported television — and our latest FAST report confirms it.”

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Advertising Impressions Ad Inventory Audience 82

Ad Monsters

DECEMBER 21, 2023

If you see an ad tech term and are still thinking, WTF?!!! Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. This is the place for you.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Digital Turbine

MAY 1, 2023

The DT FairBid and Google bidding closed beta allowed publishers to enjoy the benefits of quality demand at scale, seeing: Improved performance with more competition for publishers inventory: with Google advertisers now competing in real-time for the same ad impressions, publishers benefitted from high-quality demand and got the price they deserve (..)

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