MNTN

DECEMBER 12, 2023

They control the ad inventory within their apps and are therefore key gatekeepers for CTV ads. Note: In many cases, app owners are also content owners — both Netflix and Roku produce/own content in addition to building and operating the platform on which people watch it.) directly from the publisher).

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Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

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Ad Inventory Demand Side Platform Non-Profit Impressions 69

MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? The highest bidder wins the right to display their ad to the user.

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Advertising Marketing Ad Exchange Retail 125

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

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Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

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RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What does this mean for advertisers?

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Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. How Does RTB Work?

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Ad Exchange Ad Inventory Demand Side Platform Impressions 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. What are you trying to accomplish? Basic Features Of DSP.

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Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. As online advertising industry grew, a complete new issue emerged.

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Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

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Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

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CPM Impressions Demand Side Platform Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. Increasingly, shorter video ads are the best option for advertisers.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Digiday

OCTOBER 31, 2022

They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.” But resellers also have several risks.

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Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Normally, this ad tech is owned by a third-party.

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MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e.

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Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Ad Ops Hero

JANUARY 25, 2021

There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform that publishers’ use. However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively.

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Ad Exchange Ad Server CPM Impressions 52

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

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Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Pay heed to Nielsen, which laid a foundation for linear TV advertising measurement. Comscore, VideoAmp, and iSpot.tv

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Clearcode

MARCH 1, 2022

In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory. Why Should Advertisers and DSPs Adopt Supply-Path Optimization? Table Of Contents.

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Header Bidding Ad Exchange Impressions Demand Side Platform 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges.

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Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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CPM Header Bidding Ad Space Impressions 52