Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. How Can Publishers Boost Their Ad Revenue with Header Bidding?

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Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

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Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served.

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Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

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Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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Viewability CPM Fill rate Impressions 52

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Monetize More

JANUARY 10, 2023

Annual trends in advertiser spending are usually similar. Ad spending peaks from mid-October through just after Christmas when advertisers allocate a large portion of their yearly budgets to attract holiday shoppers. Drop in CPM. If you’re not running Header bidding yet, it would be a great time to test it out.

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Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers. For instance, U.S.

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Monetize More

OCTOBER 13, 2022

Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google. In this case, the SSPs will bid $2.5

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.

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Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

MAY 9, 2023

Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. Benefits of Google Ad Exchange (Google AdX) Using the Google AdX platform is a great way to get your ads in front of your advertisers. Bookmark it; you’ll want to visit this page often.

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Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!

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Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? What to Look for in a CTV Advertising Platform.

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InMobi

MARCH 2, 2021

Let’s talk about auctions and auction models in programmatic advertising. How are the winners decided, since the programmatic buying model is predicated on real-time bidding? Publishers and app developers benefit from first price ad auctions, since it essentially removes the price floor created by the second highest bid.

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MediaFuse

NOVEMBER 14, 2016

Impressions filled. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Example “Demand Source A”: 10,000,000 impressions seen.

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Header Bidding Ad Server CPM Fill rate 52

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Seasonality: Advertisers may adjust their ad spend based on seasonality, such as holiday seasons or major events.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

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Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. What Is Header Bidding and How Does It Work?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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InMobi

SEPTEMBER 19, 2018

WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Do high value advertisers ever pay more for high quality ad inventory? Let’s say it’s $6.

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CPM Ad network Header Bidding Impressions 52

Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

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Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. They are likely the first thing that comes to mind when talking about instream video advertising. There are three main kinds of pre-roll advertisements you can choose from.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Larger advertising formats (e.g., More mobile ad unit sizes to consider.

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. What Is Unified Auction?

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Header Bidding Ad Server CPM Ad Exchange 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. Case 1: When an advertiser puts ads on your website through Google Ads Google ads will take its 15% cut on average. What is CPM? CPM is widely used in the current adtech ecosystem.

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Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. Case 1: When an advertiser puts ads on your website through Google Ads Google ads will take its 15% cut on average. What is CPM? CPM is widely used in the current adtech ecosystem.

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CPM CPC Header Bidding Impressions 52

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. West Seven Media West Seven Media works with top tier publishers with a network of over 1 billion impressions of dedicated and loyal users. They utilize machine learning to optimize ad results for both publishers and advertisers.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. This real estate needs an advertisement to be monetized. Header Bidding Support. Google AdMob 2. Marketplace 3.

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Monetize More

AUGUST 26, 2022

CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. Header bidding – Publishers offering ad space to multiple ad exchanges. When you’re looking to monetize your website, you have to decide how much emphasis you want to put on advertising.

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Monetize More

AUGUST 26, 2022

CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. Header bidding – Publishers offering ad space to multiple ad exchanges. When you’re looking to monetize your website, you have to decide how much emphasis you want to put on advertising.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. The Business Side of Online Advertising And then let's talk about business development. Understanding How Advertisements Operate in Your App All right operations. Are you talking to them about CPM floors, tiers, all that good stuff?

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