Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Kevel

JUNE 7, 2022

Auction logic is used by the ad decision engine to select the ad that is most likely to deliver the highest payout. If ten advertisers bid for one ad slot, the ad server would select the advertiser who is bidding the most. Each publisher has different needs and commitments to their advertisers.

Ad Server 52

Ad Server Impressions CPC CPM 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Ad Ops Hero

JANUARY 25, 2021

However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively. Let us look in to how an advertiser wins the RTB auction using the platforms. Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals.

CPM 52

CPM Viewability Ad Server Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

MAY 9, 2023

Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. But, unlike AdSense, Google Ad Exchange is a platform that cannot be simply integrated into a website. You shouldn’t get bots to inflate your ad impressions, thus revenue.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Paleo AdTech

NOVEMBER 3, 2022

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. AdReporter — measurement tool.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Paleo AdTech

DECEMBER 10, 2023

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

Clearcode

FEBRUARY 26, 2023

That’s why streaming platforms are looking for ways to introduce advertising into the equation by offering a cheaper ad-supported plan. Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

InMobi

SEPTEMBER 19, 2018

WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Do high value advertisers ever pay more for high quality ad inventory?

CPM 52

CPM Ad network Header Bidding Impressions 52

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising? Video ads are the most engaging ads that deliver a short brand message across the audience. A few of the vital types of video ad formats are covered here.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? PubMatic 7.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

OCTOBER 13, 2022

Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup. Best Price for your ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. More mobile ad unit sizes to consider. Larger advertising formats (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

MARCH 2, 2023

However, outstream video ads also have the following shortcomings: Lower CPM — Instream ads generally outperform outstream in terms of CPM. For this reason, advertisers invest more into instream ads which equals more potential profit for publishers. The entire setup process goes smoothly as Brid.TV

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We've all seen ads we don't want in our applications. The Business Side of Online Advertising And then let's talk about business development.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Digiday

SEPTEMBER 23, 2022

There needs to be economic incentives, not just pure altruism, for companies to want to measure the carbon footprint of their digital advertising activity — and then take steps to reduce that,” said an executive at a company that’s devoted to helping digital marketers and media reduce their carbon footprint, who declined to speak on the record.

Agency 47

Agency Media Click Through Rate Retail 47

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Mobile Ad Formats.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. What Is Page RPM? CPC: CPC stands for ‘Cost Per Click’.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Server-Side Video Header Bidding.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022. Playable Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Automatad Inc.

JANUARY 15, 2024

So, to give you a heads-up, this post explores the different dimensions of programmatic video advertising, its efficiencies, challenges, and trending topics in a new light. Programmatic makes the video ads less interruptive, hooks up the users for a long time, generates high revenue, and is highly efficient. Let’s get started.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Supports iOS, Android, Unity, and Cocos2d-x.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97