Ad Monsters

JANUARY 22, 2025

The company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? GDPR explicitly lists IP addresses as personal data , as do the EU’s Data Protection Directive and the Article 29 Working Party. In the U.S.,

Marketing 102

Marketing GDPR Cookies Shipping 102

Martech

MAY 11, 2023

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

GDPR 119

GDPR Non-Profit MarTech Cookies 119

Martech

AUGUST 8, 2024

It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies. This allows advertisers to improve the relevance and effectiveness of their ad placements. ShareThis’ new contextual targeting solution uses AI to analyze web page content for ad placements.

MarTech 120

MarTech Electronics GDPR Audience 120

TechCrunch Ads

AUGUST 8, 2022

As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. Noyb says the latest batch of 226 complaints have been lodged with 18 data protection authorities (DPAs) around the bloc. After one year, we got to the hopeless cases that hardly react to any invitation or guidance.

GDPR 81

GDPR Cookies Banner Pop-Up 81

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies.

Cookies 133

Cookies Marketing CPA GDPR 133

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Chromes dominant market share meant advertisers couldnt rest on their laurels.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

Cookies 107

Cookies GDPR Media Marketing 107

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. But what novelties does this gradual process bring to the online advertising world?

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

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Advertising Cookies Machine Learning GDPR 131

TechCrunch Ads

JUNE 29, 2022

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process which they say steers users into agreeing to extensive and invasive processing of their data. The Web Foundation is taking on deceptive design.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

VideoWeek

JANUARY 19, 2023

When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. Cookie banners were nothing new. Except, specifications around what cookie banners should look like were vague.

Banner 98

Banner Cookies GDPR Advertising 98

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Projections show that digital marketing in the U.S.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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Advertising GDPR Cookies Mobile Ads 97

The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

Advertising 130

Advertising GDPR Cookies Marketing 130

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). The end of third-party cookies will mean it is the only reliable source for this data. Why we care. The implications of the EDPB’s ruling go well beyond Meta’s bottom line.

Advertising 127

Advertising GDPR Cookies MarTech 127

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Dig deeper: Alternatives to third-party cookies: The state of play Next steps. Why we care. Global impact. What is EU UCP? What Google is saying. Get MarTech! In your inbox.

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Advertising Cookies GDPR Communications 106

Ad Monsters

AUGUST 9, 2024

Data clean rooms offer a solution for smaller advertisers to achieve personalized marketing at scale through secure, collaborative, first-party data sharing. Both of these aspects of digital advertising and commerce are now table stakes. This is all leading to the eventual depreciation of third-party cookies.

Advertising 105

Advertising Cookies GDPR Conversion 105

AdExchanger

JANUARY 19, 2023

In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as The post 5 Ways The Industry Can End Third-Party Cookies appeared first on AdExchanger.

Cookies 98

Cookies GDPR Audience Advertising 98

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

AdExchanger

JANUARY 20, 2023

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.

Cookies 98

Cookies Affiliates Media Marketing 98

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 105

Cookies Marketing Advertising GDPR 105

Martech

MAY 12, 2025

Laws like GDPR in Europe and CCPA in the U.S. have introduced new data sharing and processing limitations, accelerating the shift away from third-party cookies. However, evolving regulations and increased scrutiny around user data have created gaps in attribution models.

A/B Testing 111

A/B Testing Machine Learning ROI GDPR 111

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. There are two variations: first-party cookies and third-party cookies.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

VideoWeek

OCTOBER 4, 2022

The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. ” Unread tape.

GDPR 59

GDPR Pop-Up Cookies Advertising 59

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing 52

Marketing ROI Cookies GDPR 52

Ad Monsters

OCTOBER 21, 2024

Explore how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising. Following recent changes announced by Google for its Chrome browser, users will be prompted to exercise more control over third-party cookies. Just as the GDPR heightened awareness among Europeans, U.S. What the U.S.

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GDPR Cookies Advertising Marketing 103

More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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GDPR Advertising Cookies Ad Tech 74

Basis

JUNE 5, 2024

Here, he offers insights into the draft APRA legislation and its potential impact on digital advertising. Since its introduction in early April, the American Privacy Rights Act (APRA) has generated significant buzz due to its potential implications for the digital advertising industry in the United States.

Advertising 86

Advertising Cookies GDPR Banner 86

Martech

MARCH 18, 2025

With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Many vendors have native integrations for SEO, performance advertising, DSP, CRM and marketing automation systems. Most vendors comply with GDPR and U.S.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States. But back stateside, the U.S.

Advertising 97

Advertising Marketing Cookies Pop-Up 97

Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. As a result, they can deliver personalized marketing that resonates with their target audience.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88