Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. Products built around the idea of MMM include Google’s Meridian, which launched in 2024.

Media 66

Media Cookies Agency Retail 66

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out!

Advertising 98

Advertising Cookies CPM Retargeting 98

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 97

Cookies CPM Food Ad Tech 97

Marketing Dive

JUNE 9, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies 81

Cookies Retail Agency ROI 81

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM 94

CPM Cookies Affiliates Impressions 94

Marketing Dive

JUNE 9, 2025

Dive Insight: Read took on the mantle as CEO of WPP seven years ago after the contentious departure of Martin Sorrell , an executive who, over the course of decades, shaped what was once a wire basket company into a sprawling advertising empire. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late.

Agency 64

Agency Cookies Retail ROI 64

Marketing Dive

JUNE 12, 2025

The approach is reflective of campaign research which found consumers are pushing back against overly polished advertising. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on?

Cookies 60

Cookies ROI Retail Agency 60

AdExchanger

MARCH 3, 2024

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.

Cookies 138

Cookies Advertising CPM Viewability 138

PubMatic

OCTOBER 5, 2023

Don’t leave your holiday cookies out past December – With Google set to start deprecating third-party cookies in Q1 2024, now is a great time to get ahead of the impending cookieless future by embracing alternative IDs. Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business.

CPM 119

CPM Cookies Ad Inventory Video Ads 119

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies 60

Cookies Pop-Up ROI Retail 60

Mediavine

JUNE 17, 2024

According to The Current , a publication owned and operated by The Trade Desk (one of Mediavine’s largest advertising partners), political ad spend is projected to reach $12.3 billion this year, with nearly $4 billion going to digital advertising. That’s up 156% compared to the last election. How are political ads targeted?”

Advertising 97

Advertising CPM Cookies Ad Targeting 97

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 98

Advertising Impressions CPM Cookies 98

Marketing Dive

JUNE 4, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Pop-Up 95

Pop-Up Retail Agency ROI 95

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Basis

DECEMBER 6, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Thanks to consumer demand for both privacy in advertising and relevant and personalized ad messaging, contextual targeting is having a moment.

Cookies 97

Cookies CPC CPM Viewability 97

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.

CPC 111

CPC Demand Side Platform CPM Media 111

AdExchanger

JANUARY 17, 2024

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt.

Cookies 139

Cookies Ad network Audience CPM 139

Marketing Dive

JUNE 12, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Entertainment 92

Entertainment ROI Agency Retail 92

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Marketing Dive

JUNE 9, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail 94

Retail Agency ROI Ad Tech 94

Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. Cyclical trends of the advertising industry. Advertisers realize all of this and do their best to make sure their products end up on your dining room table or that their articles of clothing round out your perfect outfit.

Cookies 84

Cookies Fill rate CPM Advertising 84

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. One of the significant challenges faced is cookie mismatch or cookie syncing latency.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 69

Advertising Cookies CPM Shipping 69

Marketing Dive

JUNE 3, 2025

Notably, advertising around value helped chain restaurant Chili’s boost comparable sales by 31%. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story. © 2025 TechTarget, Inc.

Cookies 52

Cookies Retail Agency ROI 52

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 Peter Adams Senior Reporter post share post print email license Delivery platform DoorDash is enacting the largest update to its advertising division since the unit launched nearly four years ago. We wanted to basically take all of the guesswork out of the equation for our advertisers.”

Retail 48

Retail Media Ad Tech Cookies 48

Marketing Dive

JUNE 5, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Agency 71

Agency Retail ROI Ad Tech 71

PubMatic

APRIL 2, 2023

We are still operating within this overly simplistic, category-based view of the digital advertising supply chain, and it’s time to put the days of ‘one-size-fits-all’ behind us. Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM. This is 2023.

Ad Tech 103

Ad Tech Retail CPM Audience 103

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out!

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

JUNE 6, 2022

Often that move for diversification came from direct-to-consumer brands that had relied too heavily on performance marketing and direct response advertising on the platforms to hit sales goals. The second one that’s scaring our customer is the end of third-party cookies. Facebook and Instagram still have massive user bases.

Brand Awareness 82

Brand Awareness Marketing Advertising CPM 82

Marketing Dive

JUNE 16, 2025

It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail 59

Retail Ad Tech ROI Agency 59

Basis

JANUARY 24, 2023

With marketing budgets getting tighter and consumers increasingly stressed, advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): in programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Basis

JULY 24, 2023

Programmatic advertising allows marketers to leverage data and streamline the process of connecting with the right audiences on the right channels. In other words, programmatic allows advertisers to focus more on finding the right audience than on finding the right website. The great news? page activity, purchase history, etc.).

Advertising 52

Advertising Retargeting Fashion Audience 52

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. According to Operative’s STAQ Benchmarking Data, the first week of June 2022 had an average CPM of $1.58, nearly $0.20

Media 68

Media Cookies CPM Pop-Up 68

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance.

Marketing 131

Marketing CPL Machine Learning CPC 131