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How Advertising Leaders Can Engage and Retain Gen Z Talent

Basis

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024.

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Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More

Martech Series

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

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DPS Recap: How Decrypt’s Alanna Roazzi-Laforet is selling advertisers on blockchain-based branded content

Digiday

Considering the collapse of the crypto market , some publishers and advertisers might be wondering whether it’s still worth investing in blockchain experimentation. We don’t chase traditional [advertising] budgets on purpose. Advertisers, in particular, are doubling down on Web3, the metaverse [and] all that good stuff.”.

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With false advertising lawsuits on the rise, brands risk long-term harm to their image

Digiday

The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing. The Olaplex lawsuit alleges negligence, false advertising and the use of lilial, a chemical compound the European Union banned in March 2022.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly. It reflects an occurrence.

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CEOs who are social will be the next new thing

Fuel Lines

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you.

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10 Top of Funnel Marketing Strategies to Increase Awareness

MNTN

Social Media Advertising To create a top-level social media campaign, focus your posts on people who are in the information gathering stage of their buyer journey. Display Advertising Another way to drive brand awareness is to put an ad in front of users on a website they’re already visiting through the use of display ads.